Extraordinary & Insightful
We had the pleasure of engaging Dan Toombs to lead us in marketing our firm with focus on branding in particular. Dan's ability to work with our partner group was extraordinary. His experience, insight and recommendations were invaluable and we are extremely grateful for the difference Dan made to matters we have struggled with for some years. Of particular note was Dan's intuition when it came to each individual partners nuances. We are grateful to Dan for bringing it all together and we would certainly vouch for Dan and recommend his expertise to any firm. Don’t hesitate! Call him.
✔ Competitive landscape mapping and white space identification
✔ Category entry point analysis and opportunity assessment
✔ Mental availability audit and brand recall measurement
✔ Client journey mapping and decision trigger identification
✔ Distinctive asset development for mental availability optimization
✔ Long and short strategy framework implementation for balanced growth
✔ Physical and mental availability optimization through archetypal consistency
✔ Category differentiation and archetypal positioning strategy development
✔ Multi-location archetypal consistency and scalability frameworks
✔ Service line positioning and archetypal portfolio optimization
✔ Referral network strategy and partnership archetypal positioning
✔ Market expansion and geographic archetypal growth planning
✔ Quarterly strategy reviews and archetypal performance analysis
✔ Brand tracking and mental availability measurement systems
✔ Marketing investment allocation through evidence-based brand building principles
✔ Competitive intelligence and strategic archetypal counter-positioning
Your brand strategy isn’t just positioning—it’s your practice’s roadmap to mental availability and distinctive market presence. When potential clients choose between legal representation, medical care, or financial guidance, they select practices that are mentally available through distinctive assets and authentic archetypal expression.
Practice Proof’s Brand Strategy combines professional services expertise with How Brands Grow principles, brand equity frameworks, and archetypal development, ensuring your practice builds lasting mental availability and competitive advantage.
Evidence-Based Strategy Development
Professional services require archetypal positioning approaches:
Legal practices often use Ruler, Hero, Sage archetypes for authority.
Healthcare often leverage Caregiver, Sage, Magician for trust.
Financial services often employ Sage, Ruler, Caregiver for security and wisdom.
Strategic Brand Architecture
Our comprehensive approach includes mental availability analysis, archetypal positioning, distinctive asset development, category entry strategy, and brand equity measurement. We develop scalable distinctive asset architecture for multi-location consistency and category leadership through authentic archetypal expression.
Expert Implementation
Our strategy team delivers 2-week archetypal strategy development for urgent competitive needs, evidence-based recommendations grounded in distinctive asset research, and quarterly brand equity reviews through proven methodology. No strategy jargon—just clear, archetypal frameworks for sustainable mental availability growth.
Enduring Marketing Support
We wish to thank you for providing us with your expertise in marketing for the last 10+ years. We are extremely grateful to have worked with you for such a long time. Thank you for everything you and your team do!
