We create
design, build
and grow


We’re a globally recognised full-circle agency based in Sydney, Australia with over 16 years of creating, designing, building and growing practices everywhere!

Practice Proof is the only full-circle agency that compliments it’s diverse range of services with its own growing suite of software and apps to take your practice further!

Industry Recognised Experts

Practice Proof is recognised as a leading service and software provider both nationally and internationally by respective peak industry organisations.

Full Circle Agency

Avoid all the stress of working with multiple agencies to achieve your growth goals. We take care of everything.

5 Stars Client Support

We know when you need help you want a fast response. We're regularly told by our clients, they can't believe how fast we are.

Data Driven

We don't make decisions based on assumptions. That's why, we have our own software that tracks every facet of marketing ROI.

Clients we've
helped or
are helping.

We've had the pleasure of working with professional services practices large and small, and everything in between.

A Product Led Approach
Tailored for Professional
Services Businesses

In 2024, for legal, healthcare, and financial services, generic marketing solutions simply don’t cut it. You need a marketing partner that not only understands the nuances of your industry but also leverages its own specialised, product-led strategies to drive your practice’s growth. Practice Proof offers exactly this—a suite of bespoke software tools designed to integrate seamlessly with targeted marketing services, ensuring that your practice stands out and thrives.

For Legal Practices: The legal sector demands precision and efficiency in client management and acquisition. Practice Proof’s software like LawDash and LawStripe revolutionizes how law firms handle their marketing and client relationships. These tools provide powerful insights into marketing spend and client engagement, enabling law firms to maximize their ROI while minimizing waste. Our product-led approach ensures that your firm’s marketing efforts are as strategic as they are effective, turning potential leads into loyal clients.

For Healthcare Practices: In healthcare, the patient experience and trust are paramount. Practice Proof’s specialised marketing strategies are complemented by robust analytics and CRM tools that respect patient privacy while enhancing engagement. Our solutions help healthcare providers not only reach but meaningfully connect with their patients, improving both patient acquisition and retention. By focusing on patient-centered marketing, we ensure that your practice communicates with care and precision.

For Financial Services: Trust and authority are critical in the financial services industry. Practice Proof understands that financial services practices require clear, compliant, and effective marketing strategies underpinned by reliable data. Our CRM and analytics platforms, customized for financial services, provide actionable insights that drive smarter marketing decisions. This product-led approach allows financial practices to streamline their efforts, ensuring that every marketing dollar contributes to sustainable growth.

A Comprehensive, Integrated Suite: Unlike generic marketing agencies, Practice Proof delivers a synchronized blend of advanced marketing services and cutting-edge software. Each of our products is developed with deep industry insight, ensuring they not only meet but exceed the specific demands of your sector. From automating follow-ups to tracking marketing effectiveness and managing client data, our tools are designed to give your practice a competitive edge.

Unwavering Commitment to Your Growth: At Practice Proof, our commitment goes beyond typical client-agency relationships. We see ourselves as an integral part of your team, dedicated to your practice’s growth and success. Our product-led methodology means we continuously refine and enhance our software based on real-world feedback and results, ensuring you always have the best tools at your disposal. In other words, with Practice Proof’s potent combination of products and services, we close the gap that simply put, most other agencies can’t.

Choose Practice Proof and embrace a marketing strategy that’s as advanced and specialized as your professional services practice. Let our product-led solutions transform your approach to client acquisition and retention, setting you apart in a crowded marketplace.

Connect with us to discover how our innovative and growing suite of software products and tailored services can drive your practice forward.

How we can
help grow
your practice.

At Practice Proof, we can work with your practice in a variety of ways. Not only providing just the services you need, but we can also do the things that your internal team can't.


We work with you to define your practice’s unique value proposition, target audience, and key differentiators, creating a clear and compelling brand position that sets you apart from competitors.


Our creative team will design a professional and memorable visual identity for your practice, including logo design, colour palette selection, and typography choices.


Trained and certified in the United States, we’re the only StoryBrand professional services marketing agency globally.


Trained and Certified in Belbin Team Role theory. Why? Because growth is rarely hampered by external factors, but the internal.

Website Design
& Development

We’ve literally designed and developed hundreds of websites on all types of platforms, including WordPress, Gatsby JS and Laravel.

Search Engine
Optimisation (SEO)

Effective marketing requires a strong presence in search engine results. Our SEO services are designed to improve your website’s visibility and rankings for relevant keywords, driving more qualified traffic to your site.


When it comes to marketing, as the saying goes, ‘content is king.’ We know for most practices content can be a hassle, we have well-accomplished journalists on our team.


Great graphic design plays a huge role in the facet of every piece of effective marketing. We design everything imaginable.


Don’t believe for a minute that “print is dead.” We have garnered great results for practices with innovative print marketing.


Still remains one of the most effective means of engagement marketing. Coupled with our own CRM, expect great open rates.

Social Media

Now a significant aspect of client-acquisition and brand awareness, social media marketing is key to practice growth.


Fast-growing practices don’t just rely on acquisition from paid channels, creating ways of driving referrals is a key aspect of what we do.


The marketing funnel methodology isn’t new, but it still guides our focus in driving leads into clients/patients/customers and we have our own technology to deploy them.


Great for brand awareness, we design, executive and optimise Facebook ads for practices globally.


The reality is that if you want to grow your practice, then unless you have everything else dialled in, you’re going to need Google Ads. We’re experts at driving leads with Google Ads.


Linkedin Ads can be a powerful way to engage prospective commercial clients. If your practice is looking to deploy targeted content-driven marketing, Linkedin can work.


Why Spotify Ads? We always like exploring new marketing landscapes for our clients and one of which is Spotify Ads. Want to get in the ears of thousands? Spotify Ads are worth considering.


Massively intensive, practices often think they can handle the design, management and syndication of their socials, but soon find out otherwise. We take care of all this for you.


Hugely powerful at any stage in the marketing funnel. We work with practices on all facets of production and syndication across diverse video content (promotional and educational).


We help practices with all facets of podcast production, including strategic planning, graphic design, recording, production and syndication. In fact, we even have our own podcast software to make it easier for your practice.

Chatbots & AI

We plan, design and develop AI-driven chatbots to engage existing and potential clients across diverse practice areas.


Your practice’s online reputation is a critical factor in attracting and retaining clients. Our reputation management services, including our own software are designed to help you monitor, manage, and grow significantly your practice’s online presence.


At Practice Proof, it’s very rare that you will need to use and pay for external software. We have our own software, including lead trackers, chatbot technology, appointment scheduling and our CRM.


Displays, particularly in reception and client waiting areas are powerful in showcasing a firm’s full spectrum of practice areas. We do the design, and syndicate to your TV display via our own software. Amazing!

We can be
as agile as
you need us.

At Practice Proof, we can work with your practice in a variety of ways. Not only providing just the services you need, but we can also do the things that your internal team can't.

We Do It All For You

Let us do all the heavy lifting
for your practice.

For practices that do not have any internal capacity.

Partly done for you

We share the marketing load
with your practice.

For practices that have some internal capacity.

Full Circle Agency

All the Website Design, Development & Technology You Need

State of the art websites for legal, medical and financial services practices.


We have designed, developed and deploy plenty of websites for legal, medical and financial services practices globally.

Designed for

We design, leveraging our years of experience in growing professional services practices.

Technology to
Suit Your Practice

We’re experienced in a range of website technology, including WordPress, Gatsby JS, Webflow & Laravel.

Custom Content
Management Systems

We leverage or design bespoke content management systems to suit your practice requirements.

Super Fast
Website Speed

As an agency that also does SEO, we know the importance of website speed. We deploy our speed pack on every website for optimum performance.

Website Hosting

Never underestimate the importance of website hosting. We host all our client websites on our own state of the art, Australian-based server, supported by Cloudflare.

Custom Smart Forms
& API Integrations

Most agencies will simply do a website. It’s so short-sighted. Effective websites deploy technology that is client/patient centric and also seamless intwgration into your internal systems.

Full Circle Agency

All the marketing
to grow your practice.

At Practice Proof, we take care of all the marketing your practice needs to grow. Our marketing services are also supported by our own growing suite of practice-focused software.


We have successfully designed and deployed thousands of campaigns globally, from the smallest, to the largest, like global health campaigns for Erin Brockovich.

End to End
Complete Marketing

Marketing is dynamic and ever-changing. Successful practices have all bases covered. At Practice Proof, we cover them all for you.

Search Engine
Optimisation (SEO)

Your practice, regardless of its focus needs to be found in Google. Practice Proof has a team of SEO experts to get your practice ranked.

Google Ads

The reality is that the far percentage of professional services practices rely on Google Ads to drive leads. We have a proven track record in Google Ads design and management.

Social Media
Design & Development

An essential part of every successful marketing strategy. We design and deploy all social media (paid included) to drive greater brand awareness.

Email Campaigns

Despite the attention always on social media, email campaigns continue to be the most successful for client/patient engagement. We design, develop and execute email campaigns every day of the week.


We do video/podcast production, syndication and marketing in-house with outstanding results across diverse media channels.

Full Circle Agency

All the technology
to grow your practice.

Save money and get marketing smart with our suite of technology made for professional services practices.


At Practice Proof, we're designing, developing and deploying a growing suite of custom software, perfectly built for professional services practices.

CRM for
Your Practice

The Practice Proof CRM is a swiss-army knife. All Practice Proof clients benefit from all the marketing tools you need in one place and, we’ll integrate it into your practice management software.

Lead Tracker

Track every lead and prove marketing return on investment (ROI) with your own Practice Proof lead dashboard. Never miss a lead, and prove the marketing channels that work and don’t work.

Get More
Google Reviews

Google Reviews are proving to be the life-blood of professional services practices. Successful practices use our Practice Proof strategy and software to exponentially drive more reviews.

Chatbots, AI and
Asynchronous Technology

Whether you’re a legal, medical or financial services practice, there are facets of operations that are transactional, of which chatbots, AI, and asynchronous technology can optimise. We have our own technology to facilitate this!

Automatically Screen and Block
Bad Comments

Social media is powerful, but it can also be dangerous. We have the technology that screens your social media, conducting sentiment analysis and automatically blocking bad or defamatory comments.

Digital Signage
& Display

Using our technology, we can design and deploy key marketing assets, including signage, social media posts, videos, podcasts and other information from our desktop to visual display units (TV, Screens) in your reception area or elsewhere.

Join our growing
number of practices

We work with professional services practices globally.

Practice Proof have been effective in delivering comprehensive marketing services that are tailored perfectly to our firm.

The Practice Proof team provides us with detailed analysis that allows us to be informed when making budget decisions.

We are very pleased to have Practice Proof working with us.

Mark Nelson – BPC Lawyers
Partner | Solicitor.

Have you heard the one about the visionary, superb designers and wonderous organiser that together combat the saturated world of law firm marketing?

Practice Proof makes this a reality every day with unique, out of the box ideas executed brilliantly that speak to our clients and team and honour our brand perfectly.

Jennifer Ryder – BWB Family Law
General Manager.

We engaged Dan and Practice Proof to revamp our business website. The result exceeded expectations!

Scope of work was explained in a way that was easy to understand and they were up-front if any additional costs were to be incurred. They continue to provide outstanding support to us regularly.

Paul Psaltis – Settify

Rather than tell us we needed a new web page and to spend a heap of money on SEO, Dan took the time to review our strategy, understand our market position, and got us producing content where in the past we had always struggled with this area. Dan and his team are innovative, supportive and fast, a real pleasure to deal with and we are achieving fantastic results.

Tom McVeigh – Murdoch Lawyers
Managing Director.

Practice Proof are a delight to deal with – and a fundamental partner in our business. As a lawyer before he was a marketer, Dan gets what law firms are all about. Absolutely five star. I recommend Practice Proof to anyone I can.

Stephen Page – Page Provan

Excellent service! Systematic and consistent. Dan and the team have worked with us over many years to take us from being a dabbler in the market place to a leader across all measures. Very happy to recommend Practice Proof.

Gordon Stünzner – South Geldard Lawyers

Our firm has benefitted enormously from the expertise that Practice Proof brings with marketing. From website design, SEO, content writing, graphic design and management of our Google Ads, Practice Proof has been second to none in our experience going back many years and we’ve tried plenty of other agencies.

Daniel Hannay – Hannay Lawyers

Practice Proof totally refreshed our website and CRM system and the clean, professional look was exactly what I wanted. They were prompt and have now set us up with a really simple back end for updates and amendments. Their support was exceptional.

Ben Deverson – Lawganised
Founder & Director | Chief Organiser.

Dan and his wonderful team at Practice Proof have played a major role in the success of TASC. We’re so grateful for their involvement and contribution in all facets of our marketing.

Philippa Whitman – TASC

We wish to thank you for providing us with your expertise in marketing for the last 10+ years and are extremely grateful to have worked with you for such a long time. Thank you for everything you and your team have accomplished for us.

Simon Bennett – OMB Solicitors
Managing Partner.

I wanted to take this opportunity to thank you for the fantastic support. I was very impressed when we first met, that you took the time to listen and understand our business and culture before making suggestions around how we might progress the firm.

You have been proactive in assisting us with our ongoing marketing and expertly manage the balance of keeping us moving while understanding we have our own client service priorities at the same time. A difficult juggling act which you have managed incredibly well with the whole team!

Kaye Rhodes – Fox and Thomas

I’m a PPC peer consultant to Dan and the team at Practice Proof. After many years in the marketing industry working closely with countless agencies of all sizes across Australia, it is honestly rare to see an agency that is prepared to invest in external consultants to review their work and provide alternate insights and recommendations.

Practice Proof is an exception to the rule. I can attest that in the realm of professional services marketing, these guys are exceptional and, importantly, treat their clients’ money as if it were their own – don’t hesitate to contact them I promise you won’t be disappointed.

Jamie Williamson – Umped
Digital Marketing Expert.

I have had such a positive experience with Practice Proof, having engaged them to conduct marketing for my firm (web design, SEO, social media management, content writing, reputation management etc). From the outset, the entire team has demonstrated a keen interest in growing my law firm, and their efforts have truly paid off.

Dan has been exceptional. His expertise and dedication have been evident in every interaction. Dan and the team at Practice Proof have consistently gone above and beyond to understand my firm’s unique needs and tailor their strategies accordingly.

Since engaging with Practice Proof, I have seen a significant increase in my Google rankings. This improvement has directly translated into a noticeable growth in enquiries and clients. The results speak for themselves, and I couldn’t be happier with the progress we have made.

I highly recommend Practice Proof to any business looking to enhance their online presence and drive growth. Their professionalism, commitment, and results-oriented approach make them a standout choice in the SEO and marketing industry. Thank you, Practice Proof, for your outstanding service!

Robert O’Neil – ROC Legal

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Complete end to end solution for professional services.
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