- No Lock in Contracts: Use all our services and software with no risk.
- Free CRM Software: Save thousands of dollars with our free feature-full CRM, LawStripe.
- Free Strategy Consultation: We assess how we can help, craft a tailored plan, and execute it—together.
Based in Sydney, but working globally, we’re a full-circle law firm marketing agency that since 2008 have been creating, designing, building and growing law firms everywhere!
Practice Proof is the only full-circle law firm marketing agency that compliments it’s diverse range of services with its own growing suite of software and apps to take your practice further!
Director & Lawyer
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We determine if and how we can help. From there, we craft a tailored plan for your practice. Last, we execute the plan and crush it – together.
Prompt & Support is Exceptional
Practice Proof totally refreshed our website and CRM system and the clean, professional look was exactly what I wanted. They were prompt and have set us up with a really simple back-end for updates and amendments. Their support was exceptional.
Ben Deverson
Founder & Director | Lawganised
Practice Proof have been effective in delivering comprehensive marketing services that are tailored perfectly to our firm.
The Practice Proof team provides us with detailed analysis that allows us to be informed when making budget decisions.
We are very pleased to have Practice Proof working with us.
Have you heard the one about the visionary, superb designers and wonderous organiser that together combat the saturated world of law firm marketing?
Practice Proof makes this a reality every day with unique, out of the box ideas executed brilliantly that speak to our clients and team and honour our brand perfectly.
We engaged Dan and Practice Proof to revamp our business website. The result exceeded expectations!
Scope of work was explained in a way that was easy to understand and they were up-front if any additional costs were to be incurred. They continue to provide outstanding support to us regularly.
Rather than tell us we needed a new web page and to spend a heap of money on SEO, Dan took the time to review our strategy, understand our market position, and got us producing content where in the past we had always struggled with this area. Dan and his team are innovative, supportive and fast, a real pleasure to deal with and we are achieving fantastic results.
Practice Proof are a delight to deal with – and a fundamental partner in our business. As a lawyer before he was a marketer, Dan gets what law firms are all about. Absolutely five star. I recommend Practice Proof to anyone I can.
Excellent service! Systematic and consistent. Dan and the team have worked with us over many years to take us from being a dabbler in the market place to a leader across all measures. Very happy to recommend Practice Proof.
Our firm has benefitted enormously from the expertise that Practice Proof brings with marketing. From website design, SEO, content writing, graphic design and management of our Google Ads, Practice Proof has been second to none in our experience going back many years and we’ve tried plenty of other agencies.
Practice Proof totally refreshed our website and CRM system and the clean, professional look was exactly what I wanted. They were prompt and have now set us up with a really simple back end for updates and amendments. Their support was exceptional.
Dan and his wonderful team at Practice Proof have played a major role in the success of TASC. We’re so grateful for their involvement and contribution in all facets of our marketing.
We wish to thank you for providing us with your expertise in marketing for the last 10+ years and are extremely grateful to have worked with you for such a long time. Thank you for everything you and your team have accomplished for us.
I wanted to take this opportunity to thank you for the fantastic support. I was very impressed when we first met, that you took the time to listen and understand our business and culture before making suggestions around how we might progress the firm.
You have been proactive in assisting us with our ongoing marketing and expertly manage the balance of keeping us moving while understanding we have our own client service priorities at the same time. A difficult juggling act which you have managed incredibly well with the whole team!
I’m a PPC peer consultant to Dan and the team at Practice Proof. After many years in the marketing industry working closely with countless agencies of all sizes across Australia, it is honestly rare to see an agency that is prepared to invest in external consultants to review their work and provide alternate insights and recommendations.
Practice Proof is an exception to the rule. I can attest that in the realm of professional services marketing, these guys are exceptional and, importantly, treat their clients’ money as if it were their own – don’t hesitate to contact them I promise you won’t be disappointed.
I have had such a positive experience with Practice Proof, having engaged them to conduct marketing for my firm (web design, SEO, social media management, content writing, reputation management etc). From the outset, the entire team has demonstrated a keen interest in growing my law firm, and their efforts have truly paid off.
Dan has been exceptional. His expertise and dedication have been evident in every interaction. Dan and the team at Practice Proof have consistently gone above and beyond to understand my firm’s unique needs and tailor their strategies accordingly.
Since engaging with Practice Proof, I have seen a significant increase in my Google rankings. This improvement has directly translated into a noticeable growth in enquiries and clients. The results speak for themselves, and I couldn’t be happier with the progress we have made.
I highly recommend Practice Proof to any business looking to enhance their online presence and drive growth. Their professionalism, commitment, and results-oriented approach make them a standout choice in the SEO and marketing industry. Thank you, Practice Proof, for your outstanding service!
We collaborate with your law firm to define your unique value proposition, target audience, and key differentiators. Our approach creates a clear, compelling brand position that elevates your law firm marketing strategy, setting you apart from competitors.
Our creative team will design a professional, memorable visual identity for your law firm, including logo design, color palette selection, and typography. We ensure your law firm marketing stands out with a cohesive and impactful brand presence.
Trained and certified in the United States, we are the only StoryBrand marketing agency specialising in professional services worldwide. Grow your law firm marketing with our proven expertise and unique global approach.
Trained and Certified in Belbin Team Role theory. Why? Because growth is rarely hampered by external factors, but the internal.
We’ve designed and developed hundreds of websites across various platforms, including WordPress, Gatsby JS, and Laravel. Our expertise ensures your law firm marketing benefits from high-quality, tailored web solutions.
Effective law firm marketing relies on a strong search engine presence. Our Law Firm SEO services boost your website’s visibility and rankings for relevant keywords, driving qualified traffic and increasing your firm’s online reach.
In law firm marketing, ‘content is king.’ We understand content creation can be a hassle, which is why our team includes experienced journalists and lawyers to deliver high-quality content that enhances your firm’s marketing efforts.
Great graphic design is key to successful law firm marketing. From logos to brochures, we design everything you need to create impactful, visually stunning marketing materials.
Don’t believe the myth that ‘print is dead.’ In law firm marketing, we’ve delivered exceptional results for firms using innovative and effective print marketing strategies.
Email marketing remains one of the most effective tools in law firm marketing. Combined with our custom CRM, you can expect great open rates and increased client engagement.
Social media marketing is now a crucial part of client acquisition and brand awareness in law firm marketing, playing a key role in driving your firm’s growth.
Fast-growing law firms don’t rely solely on paid channels for acquisition. Driving referrals is a key component of our law firm marketing strategy, helping your firm grow sustainably.
The marketing funnel approach is timeless, and it remains central to our law firm marketing strategy for converting leads into clients. We also have our own technology to efficiently deploy and optimize this process.
Facebook ads are a powerful tool for brand awareness in law firm marketing. We design, execute, and optimize ads for law firms worldwide, maximizing your reach and impact.
The reality is, if you want to grow your law firm, you need Google Ads—unless everything else is perfectly optimized. We’re experts in law firm marketing, driving leads effectively through Google Ads.
LinkedIn Ads are a powerful tool for engaging prospective commercial clients in law firm marketing. If your firm seeks to deploy targeted, content-driven strategies, LinkedIn can deliver results.
Why Spotify Ads? In law firm marketing, exploring new landscapes like Spotify can be highly effective. Want to reach thousands directly in their ears? Spotify Ads are worth considering.
Managing social media for law firm marketing can be massively intensive. Many firms think they can handle the design, management, and syndication, only to realize the complexity. We take care of it all for you.
Video content is hugely powerful at any stage of the law firm marketing funnel. We collaborate with law firms on every aspect of production and syndication, creating both promotional and educational videos to drive engagement.
We assist law firms with every aspect of podcast production, from strategic planning and graphic design to recording, production, and syndication. Plus, our own podcast software streamlines the process for your firm.
We design, develop, and implement AI-driven chatbots to engage both existing and potential clients across various practice areas, enhancing your law firm’s marketing and client interaction.
Your law firm’s online reputation is critical to successful law firm marketing. Our reputation management services, backed by our software, help you monitor, manage, and significantly enhance your firm’s online presence, attracting and retaining more clients.
At Practice Proof, our law firm marketing solutions rarely require external software. We provide our own tools, including lead trackers, chatbot technology, appointment scheduling, and a comprehensive CRM, streamlining your firm’s operations without extra costs.
Displays in reception and client waiting areas are a powerful tool in law firm marketing, showcasing your full range of practice areas. We handle the design and syndicate content to your TV displays using our own software. It’s seamless and impactful!
Systematic & Consistent
Excellent service! Systematic and consistent. Dan and his team have worked with us for close to a decade, taking us from being a dabbler in the market place to a leader across all measures. Very happy to recommend Practice Proof.
Gordon Stünzner
South Geldard Lawyers
Website Design and Development for Law Firm Marketing
Your website is often a potential client's first impression of your firm. We ensure it's a great one:
- Custom Website Design: Our designers create visually appealing, user-friendly websites that reflect your firm's brand and values.
- Mobile Optimisation: We ensure your site provides an excellent experience across all devices.
- Conversion Rate Optimisation (CRO): We implement strategies to turn more of your website visitors into leads and clients.
- Ongoing Maintenance and Support: Our team provides regular updates and support to keep your site secure and performing optimally.
Search Engine Optimisation (SEO) for Law Firm Marketing
At the heart of our offerings is our unparalleled expertise in legal SEO. We understand that in today's digital landscape, being found online is crucial for law firms. Our SEO services include:
- Comprehensive Website Audits: We conduct thorough analyses of your current online presence, identifying areas for improvement and growth opportunities.
- Keyword Research and Strategy: Utilising advanced tools and our industry expertise, we identify the most effective keywords to target for your specific practice areas and location.
- On-Page SEO Optimisation: We optimise your website's content, meta tags, headers, and internal linking structure to improve search engine rankings.
- Technical SEO: Our team ensures your website is fully optimised for search engines, addressing issues like site speed, mobile responsiveness, and crawlability.
- Local SEO: For firms targeting specific geographic areas, we implement strategies to improve your visibility in local search results and Google Maps.
- Content Strategy and Creation: We develop and execute content plans that demonstrate your expertise and address your potential clients' needs.
- Link Building: Our ethical link-building strategies help increase your website's authority and improve rankings.
Google Ads for Law Firm Marketing
To complement our law firm marketing efforts and drive immediate traffic, we offer targeted PPC campaigns:
- Google Ads Management: We create and manage highly targeted Google Ads campaigns to capture potential clients actively searching for legal services.
- Remarketing Campaigns: We implement strategies to re-engage visitors who have shown interest in your services but haven't converted.
- Landing Page Optimisation: Our team designs and optimises landing pages to maximise conversions from your PPC traffic.
Content Marketing for Law Firms
Content is king in legal marketing, and our content marketing services are designed to position your firm as a thought leader:
- Blog Management: We create and maintain a regular blogging schedule, producing high-quality, informative content that engages your target audience and improves SEO.
- Legal Guides and Whitepapers: Our team develops comprehensive resources that showcase your expertise and generate leads.
- Video Content Production: We create engaging video content, from educational explainers to attorney profiles, to enhance your online presence.
- Social Media Content: We develop and curate content tailored for various social media platforms to build your brand and engage with your audience.
Social Media Law Firm Marketing
We help you leverage social media to build your brand and connect with potential clients:
- Social Media Strategy Development: We create tailored strategies for platforms like LinkedIn, Facebook, and Twitter.
- Profile Optimisation: We ensure your social media profiles are complete, professional, and aligned with your brand.
- Content Calendar Creation: We develop and execute a content plan to keep your social media presence active and engaging.
- Paid Social Advertising: We manage targeted ad campaigns on social platforms to reach your ideal clients.
Email Marketing for Law Firms
Email remains one of the most effective marketing channels. Our email marketing services include:
- List Building: We help you grow your email list with targeted lead magnets and opt-in strategies.
- Newsletter Creation: We design and write engaging newsletters that keep your firm top-of-mind with your audience.
- Automated Email Campaigns: We set up nurture sequences and automated emails to guide prospects through your sales funnel.
- Performance Tracking: We monitor key metrics and continually refine your email strategy for optimal results.
Reputation Management for Law Firm Marketing
Your online reputation can make or break your firm. Our reputation management services and our own software, FirmRanker include:
- Review Generation: We implement strategies to encourage satisfied clients to leave positive reviews.
- Review Monitoring: We keep track of your online reviews across various platforms and alert you to new feedback.
- Response Management: We help craft appropriate responses to both positive and negative reviews.
- Online Presence Management: We ensure your firm's information is consistent and positive across all online platforms.
Analytics and Reporting for Law Firm Marketing
We believe in transparency and data-driven decision making. Our analytics and reporting software and services include:
- Custom Dashboard Creation: We set up easy-to-understand dashboards that give you real-time insights into your marketing performance.
- Regular Performance Reports: We provide detailed monthly reports on all aspects of your digital marketing efforts.
- Goal Tracking: We help you set meaningful KPIs and track progress towards your marketing and business goals.
- Competitive Analysis: We keep an eye on your competitors' online activities and help you stay ahead of the curve.
End to End Law Firm Marketing
Practice Proof offers a comprehensive Integrated Marketing and Practice Growth Solutions service, designed to elevate your law firm's presence across all channels while building internal capacity for sustained success. This holistic approach combines:
- StoryBrand Certification: As the only globally certified StoryBrand professional services marketing agency, we apply this powerful framework to clarify your message and connect with clients more effectively.
- Capacity Building: Leveraging our Belbin Team Role theory certification, we help optimize your internal team dynamics to support growth and efficiency.
- Multi-Channel Content Strategy: We create and distribute engaging content across various platforms, including:
- Podcast production with our proprietary podcast software
- Video production for promotional and educational content
- Display marketing for reception and client waiting areas, powered by our custom software
- Advanced Technology Integration:
- AI-driven chatbots to enhance client engagement
- Our comprehensive software suite, including lead trackers, appointment scheduling, and CRM tools
- Innovative Advertising Channels: We explore and implement cutting-edge advertising opportunities, such as Spotify Ads, to reach your target audience in unique ways.
- Print Marketing: We design and execute impactful print campaigns, recognizing the enduring power of tangible marketing materials in the legal sector.
This integrated approach ensures that your firm benefits from a cohesive, multi-faceted marketing strategy while also developing the internal capabilities to sustain long-term growth. By combining these services, Practice Proof offers a unique, all-encompassing solution tailored specifically to the needs of forward-thinking law firms.
State of the art websites for legal, medical and financial services practices.
We design, leveraging our years of experience in growing professional services practices.
We’re experienced in a range of website technology, including WordPress, Gatsby JS, Webflow & Laravel.
We leverage or design bespoke content management systems to suit your practice requirements.
As an agency that also does SEO, we know the importance of website speed. We deploy our speed pack on every website for optimum performance.
Never underestimate the importance of website hosting. We host all our client websites on our own state of the art, Australian-based server, supported by Cloudflare.
Most agencies will simply do a website. It’s so short-sighted. Effective websites deploy technology that is client/patient centric and also seamless intwgration into your internal systems.
At Practice Proof, we take care of all the law firm marketing your practice needs to grow. Our law firm marketing services are also supported by our own growing suite of practice-focused software.
Marketing is dynamic and ever-changing. Successful practices have all bases covered. At Practice Proof, we cover them all for you.
Your practice, regardless of its focus needs to be found in Google. Practice Proof has a team of SEO experts to get your practice ranked.
The reality is that the far percentage of professional services practices rely on Google Ads to drive leads. We have a proven track record in Google Ads design and management.
An essential part of every successful marketing strategy. We design and deploy all social media (paid included) to drive greater brand awareness.
Despite the attention always on social media, email campaigns continue to be the most successful for client/patient engagement. We design, develop and execute email campaigns every day of the week.
We do video/podcast production, syndication and marketing in-house with outstanding results across diverse media channels.
Save money and get marketing smart with our suite of technology made for professional services practices.
The Practice Proof CRM is a swiss-army knife. All Practice Proof clients benefit from all the marketing tools you need in one place and, we’ll integrate it into your practice management software.
Track every lead and prove marketing return on investment (ROI) with your own Practice Proof lead dashboard. Never miss a lead, and prove the marketing channels that work and don’t work.
Google Reviews are proving to be the life-blood of professional services practices. Successful practices use our Practice Proof strategy and software to exponentially drive more reviews.
Whether you’re a legal, medical or financial services practice, there are facets of operations that are transactional, of which chatbots, AI, and asynchronous technology can optimise. We have our own technology to facilitate this!
Social media is powerful, but it can also be dangerous. We have the technology that screens your social media, conducting sentiment analysis and automatically blocking bad or defamatory comments.
Using our technology, we can design and deploy key marketing assets, including signage, social media posts, videos, podcasts and other information from our desktop to visual display units (TV, Screens) in your reception area or elsewhere.