Helping you
with all things

Law Firm Marketing

We’re a globally recognised full-circle agency based in Sydney, Australia with over 16 years of creating, designing, building and growing practices everywhere!

Practice Proof is the only full-circle agency that compliments it’s diverse range of services with its own growing suite of software and apps to take your practice further!

Industry Recognised Experts

Practice Proof is recognised as a leading service and software provider both nationally and internationally by respective peak industry organisations.

Full Circle Agency

Avoid all the stress of working with multiple agencies to achieve your growth goals. We take care of everything.

5 Stars Client Support

We know when you need help you want a fast response. We're regularly told by our clients, they can't believe how fast we are.

Data Driven

We don't make decisions based on assumptions. That's why, we have our own software that tracks every facet of marketing ROI.

Clients we've
helped or
are helping.

We've had the pleasure of working with professional services practices large and small, and everything in between.

Choose the Type of Help You Need

For Law Firms with Big Growth Plans

Your law firm has big aspirations, and you've finally realised that having your admin crew or the marketing dabbler isn't cutting the mustard.

For Law Firms Who Are Wanting to Co-Create

Your law firm has got some things covered, but not everything and you need some expert help to get things to the next level.

For Law Firms that Need External Consultancy

Your law firm thinks it's got things all dialled in, but your partnership group needs some external oversight and recommendations.

Get a Law Firm Marketing Strategy


One of the key ways Practice Proof can help law firms grow is by developing and executing customized marketing strategies tailored to their unique needs and goals. This includes a range of services, such as website design and development, search engine optimization (SEO), content marketing, social media marketing, email marketing, and pay-per-click (PPC) advertising and plenty more, if needed. By leveraging these tactics in a coordinated and data-driven way, Practice Proof can help law firms increase their online visibility, reach their target audience, and generate high-quality leads and clients.


Get Search Visibility


Practice Proof’s SEO experts can help law firms identify the most relevant and valuable keywords to target, optimize their website structure and content for search engines, and build high-quality backlinks to improve their search rankings. This can help law firms attract more organic traffic to their website and reach potential clients who are actively searching for legal services online.


Get Content that Works


Practice Proof’s content marketing services can help law firms establish their expertise, build trust with potential clients, and differentiate themselves from competitors. By creating high-quality, informative content that addresses the needs and concerns of their target audience, law firms can position themselves as thought leaders in their practice area and attract more qualified leads and clients.


Get a Law Firm Marketing CRM


In addition to its marketing services, Practice Proof also offers a range of proprietary software solutions designed specifically for law firms. These include LawStripe, a client intake and customer relationship management (CRM) system that helps law firms streamline their lead generation and client management processes, and LawDash, a lead tracking and analytics platform that enables firms to monitor their marketing performance and make data-driven decisions.

Get AI Driven Client Support


Another key software solution offered by Practice Proof is LawAI, a chatbot and AI-powered platform that can help law firms provide instant, 24/7 support to potential clients, improve the user experience on their website, and automate their lead generation and intake processes. By leveraging the power of artificial intelligence, LawAI can engage visitors to a law firm’s website, answer common questions, and guide prospects through the process of contacting the firm or scheduling a consultation. This not only improves the client experience but also frees up staff to focus on higher-value tasks, such as client service and case work.


Get More Online Reviews


Practice Proof also recognizes the importance of reputation management and online reviews for law firms in today’s digital age. With its FirmRanker software, Practice Proof can help law firms monitor their online presence, respond to reviews and feedback, and proactively manage their reputation across various platforms. This is critical for building trust with potential clients and protecting a law firm’s hard-earned reputation in the market.


Overall, Practice Proof’s comprehensive approach to law firm marketing and growth is designed to help firms achieve their objectives in a sustainable and cost-effective way. By combining cutting-edge technology, data-driven insights, and a deep understanding of the legal industry, Practice Proof can help law firms attract more clients, build their brand, and achieve long-term success.


Practice Proof Can Help Your Law FIrms Get Regular Local Leads


Whether your law firm is looking to improve its online visibility, generate more leads, or streamline its marketing and client management processes, Practice Proof has the expertise and solutions needed to help you succeed. With a proven track record of helping law firms achieve their growth objectives, Practice Proof is the ideal partner for firms looking to thrive in today’s competitive legal market.

Our Law Firm Marketing Services

At Practice Proof, we can work with your practice in a variety of ways. Not only providing just the services you need, but we can also do the things that your internal team can't.


We work with you to define your firm’s unique value proposition, target audience, and key differentiators, creating a clear and compelling brand position that sets you apart from competitors.


Our creative team will design a professional and memorable visual identity for your firm, including logo design, colour palette selection, and typography choices.


Trained and certified in the United States, we’re the only StoryBrand professional services marketing agency globally.


Trained and Certified in Belbin Team Role theory. Why? Because growth is rarely hampered by external factors, but the internal.

Website Design
& Development

We’ve literally designed and developed hundreds of websites on all types of platforms, including WordPress, Gatsby JS and Laravel.

Search Engine
Optimisation (SEO)

Effective law firm marketing requires a strong presence in search engine results. Our SEO services are designed to improve your website’s visibility and rankings for relevant keywords, driving more qualified traffic to your site.


When it comes to marketing, as the saying goes, ‘content is king.’ We know for most firms content can be a hassle, we have well-accomplished journalists/lawyers on our team.


Great graphic design plays a huge role in the facet of every piece of effective marketing. We design everything imaginable.


Don’t believe for a minute that “print is dead.” We have garnered great results for law firms with innovative print marketing.


Still remains one of the most effective means of engagement marketing. Coupled with our own CRM, expect great open rates.

Social Media

Now a significant aspect of client-acquisition and brand awareness, social media marketing is key to law firm growth.


Fast-growing law firms don’t just rely on acquisition from paid channels, creating ways of driving referrals is a key aspect of what we do.


The marketing funnel methodology isn’t new, but it still guides our focus in driving leads into clients/patients/customers and we have our own technology to deploy them.


Great for brand awareness, we design, executive and optimise Facebook ads for law firms globally.


The reality is that if you want to grow your law firm, then unless you have everything else dialled in, you’re going to need Google Ads. We’re experts at driving leads with Google Ads.


Linkedin Ads can be a powerful way to engage prospective commercial clients. If your law firm is looking to deploy targeted content-driven marketing, Linkedin can work.


Why Spotify Ads? We always like exploring new marketing landscapes for our clients and one of which is Spotify Ads. Want to get in the ears of thousands? Spotify Ads are worth considering.


Massively intensive, law firms often think they can handle the design, management and syndication of their socials, but soon find out otherwise. We take care of all this for you.


Hugely powerful at any stage in the marketing funnel. We work with law firms on all facets of production and syndication across diverse video content (promotional and educational).


We help law firms with all facets of podcast production, including strategic planning, graphic design, recording, production and syndication. In fact, we even have our own podcast software to make it easier for your firm.

Chatbots & AI

We plan, design and develop AI-driven chatbots to engage existing and potential clients across diverse practice areas.


Your law firm’s online reputation is a critical factor in attracting and retaining clients. Our reputation management services, including our own software are designed to help you monitor, manage, and grow significantly your firm’s online presence.


At Practice Proof, it’s very rare that you will need to use and pay for external software. We have our own software, including lead trackers, chatbot technology, appointment scheduling and our CRM.


Displays, particularly in reception and client waiting areas are powerful in showcasing a firm’s full spectrum of practice areas. We do the design, and syndicate to your TV display via our own software. Amazing!

Full Circle Agency

All the Website Design, Development & Technology You Need

State of the art websites for legal, medical and financial services practices.


We have designed, developed and deploy plenty of websites for legal, medical and financial services practices globally.

Designed for

We design, leveraging our years of experience in growing professional services practices.

Technology to
Suit Your Practice

We’re experienced in a range of website technology, including WordPress, Gatsby JS, Webflow & Laravel.

Custom Content
Management Systems

We leverage or design bespoke content management systems to suit your practice requirements.

Super Fast
Website Speed

As an agency that also does SEO, we know the importance of website speed. We deploy our speed pack on every website for optimum performance.

Website Hosting

Never underestimate the importance of website hosting. We host all our client websites on our own state of the art, Australian-based server, supported by Cloudflare.

Custom Smart Forms
& API Integrations

Most agencies will simply do a website. It’s so short-sighted. Effective websites deploy technology that is client/patient centric and also seamless intwgration into your internal systems.

Full Circle Agency

All the marketing
to grow your practice.

At Practice Proof, we take care of all the marketing your practice needs to grow. Our marketing services are also supported by our own growing suite of practice-focused software.


We have successfully designed and deployed thousands of campaigns globally, from the smallest, to the largest, like global health campaigns for Erin Brockovich.

End to End
Complete Marketing

Marketing is dynamic and ever-changing. Successful practices have all bases covered. At Practice Proof, we cover them all for you.

Search Engine
Optimisation (SEO)

Your practice, regardless of its focus needs to be found in Google. Practice Proof has a team of SEO experts to get your practice ranked.

Google Ads

The reality is that the far percentage of professional services practices rely on Google Ads to drive leads. We have a proven track record in Google Ads design and management.

Social Media
Design & Development

An essential part of every successful marketing strategy. We design and deploy all social media (paid included) to drive greater brand awareness.

Email Campaigns

Despite the attention always on social media, email campaigns continue to be the most successful for client/patient engagement. We design, develop and execute email campaigns every day of the week.


We do video/podcast production, syndication and marketing in-house with outstanding results across diverse media channels.

Full Circle Agency

All the technology
to grow your practice.

Save money and get marketing smart with our suite of technology made for professional services practices.


At Practice Proof, we're designing, developing and deploying a growing suite of custom software, perfectly built for professional services practices.

CRM for
Your Practice

The Practice Proof CRM is a swiss-army knife. All Practice Proof clients benefit from all the marketing tools you need in one place and, we’ll integrate it into your practice management software.

Lead Tracker

Track every lead and prove marketing return on investment (ROI) with your own Practice Proof lead dashboard. Never miss a lead, and prove the marketing channels that work and don’t work.

Get More
Google Reviews

Google Reviews are proving to be the life-blood of professional services practices. Successful practices use our Practice Proof strategy and software to exponentially drive more reviews.

Chatbots, AI and
Asynchronous Technology

Whether you’re a legal, medical or financial services practice, there are facets of operations that are transactional, of which chatbots, AI, and asynchronous technology can optimise. We have our own technology to facilitate this!

Automatically Screen and Block
Bad Comments

Social media is powerful, but it can also be dangerous. We have the technology that screens your social media, conducting sentiment analysis and automatically blocking bad or defamatory comments.

Digital Signage
& Display

Using our technology, we can design and deploy key marketing assets, including signage, social media posts, videos, podcasts and other information from our desktop to visual display units (TV, Screens) in your reception area or elsewhere.

Law Firm Marketing
Frequently Asked

At Practice Proof, we help legal practices with every facet of brand, design, marketing and technology.
How can Practice Proof help my law firm attract new clients?

Practice Proof offers a comprehensive suite of digital marketing services designed to help law firms attract new clients and grow their practice. Our team of experts can help you develop a customized marketing strategy that includes website design, website optimization, content marketing, search engine optimization (SEO), social media marketing, email marketing, and pay-per-click (PPC) advertising. By leveraging these tactics, we can help you increase your online visibility, reach your target audience, and generate high-quality leads for your firm.

What sets Practice Proof apart from other legal marketing companies?

At Practice Proof, we understand the unique challenges and opportunities facing law firms in the current market. Our team has over 15 years of experience helping professional services businesses, including law firms, achieve their growth objectives. We take a data-driven approach to marketing, using advanced analytics and reporting tools to track your performance and optimize your campaigns for maximum ROI. Plus, our proprietary software solutions, such as LawStripe (client intake and CRM) and LawDash (lead tracking and analytics), are designed specifically for law firms, enabling you to streamline your marketing efforts and focus on what you do best – practicing law.

How important is SEO for law firm marketing, and how can Practice Proof help?

Search engine optimization (SEO) is crucial for law firms looking to attract new clients online. With the majority of people now turning to search engines like Google to find legal services, it’s essential that your website appears at the top of search results for relevant keywords. Practice Proof’s SEO experts can help you identify the right keywords to target, optimize your website’s structure and content, and build high-quality backlinks to improve your search engine rankings. By implementing a comprehensive SEO strategy, we can help you increase your online visibility, drive more qualified traffic to your website, and ultimately generate more leads and clients for your firm.

How can content marketing benefit my law firm, and what types of content should we be creating?

Content marketing is a powerful tool for law firms looking to establish their expertise, build trust with potential clients, and attract new business. By creating high-quality, informative content that addresses the needs and concerns of your target audience, you can position your firm as a thought leader in your practice area and differentiate yourself from competitors. Practice Proof can help you develop a content marketing strategy that includes blog posts, articles, videos, infographics, and other types of content designed to engage and educate your audience. We can also help you promote your content through social media, email marketing, and other channels to maximize its reach and impact.

How can Practice Proof help my law firm measure the success of our marketing efforts?

Measuring the success of your marketing efforts is essential for understanding what’s working, what’s not, and where to allocate your resources for maximum impact. Practice Proof provides comprehensive analytics and reporting tools that enable you to track key metrics like website traffic, lead generation, conversion rates, and ROI. Our team can help you set clear goals and KPIs for your marketing campaigns, and provide regular reports and insights to help you optimize your performance over time. With Practice Proof’s data-driven approach to marketing, you can make informed decisions about your marketing strategy and continuously improve your results.

How can Practice Proof help my law firm with social media marketing?

Social media marketing is an increasingly important channel for law firms looking to connect with potential clients, build their brand, and drive engagement. Practice Proof can help you develop a social media strategy that aligns with your overall marketing goals and targets the right platforms and audiences for your firm. Our team can assist with creating compelling social media content, managing your profiles and campaigns, and analyzing your performance to optimize your results. We can also help you leverage paid social media advertising to reach new audiences and generate leads for your firm.

What role does email marketing play in law firm marketing, and how can Practice Proof help?

Email marketing is a cost-effective and highly targeted way to nurture leads, stay top-of-mind with existing clients, and promote your law firm’s services and expertise. Practice Proof can help you develop an email marketing strategy that segmentsyour audience, creates compelling and personalized content, and automates your campaigns for maximum efficiency. Our team can also help you design professional email templates, manage your subscriber lists, and track your performance to continually improve your results. With Practice Proof’s email marketing solutions, you can build stronger relationships with your clients and prospects, and drive more business for your firm.

How can Practice Proof's LawAI chatbot and AI solutions benefit my law firm's marketing efforts?

Practice Proof’s LawAI chatbot and AI solutions can help your law firm provide instant, 24/7 support to potential clients, improve the user experience on your website, and streamline your lead generation and intake process. By leveraging the power of artificial intelligence, LawAI can engage visitors to your website, answer common questions, and guide prospects through the process of contacting your firm or scheduling a consultation. This not only improves the client experience but also frees up your staff to focus on higher-value tasks. Additionally, LawAI can capture valuable data and insights about your prospects and their needs, enabling you to refine your marketing strategies and better serve your clients.

What are some best practices for law firm website design, and how can Practice Proof help?

Your law firm’s website is often the first point of contact with potential clients, so it’s essential that it makes a strong impression and effectively communicates your brand and value proposition. Practice Proof can help you design and develop a professional, user-friendly website that showcases your expertise, highlights your services, and guides visitors towards taking action. Some best practices for law firm website design include creating a clear and intuitive navigation structure, optimizing for mobile devices, featuring compelling calls-to-action, and integrating with your CRM and other marketing tools. Practice Proof’s web design experts can help you implement these best practices and create a website that drives results for your firm.

How can Practice Proof help my law firm with reputation management and online reviews?

Online reviews and reputation management are critical for law firms in today’s digital age. Potential clients often research and compare law firms online before making a decision, and negative reviews or a poor online reputation can significantly impact your ability to attract new business. Practice Proof’s reputation management solutions, such as FirmRanker, can help you monitor your online presence, respond to reviews and feedback, and proactively manage your reputation across various platforms. Our team can also help you develop strategies to encourage satisfied clients to leave positive reviews and testimonials, which can help boost your online visibility and credibility. With Practice Proof’s reputation management services, you can protect and enhance your law firm’s online reputation, and build trust with potential clients.

Book a Free Consultation

Talk to Practice Proof

Contact Us