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Based in Sydney, but working globally, we’re a full-circle law firm marketing agency that since 2008 have been creating, designing, building and growing law firms everywhere!
Practice Proof is the only full-circle law firm marketing agency that compliments it’s diverse range of services with its own growing suite of software and apps to take your practice further!
Director & Lawyer
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Practice Proof have been effective in delivering comprehensive marketing services that are tailored perfectly to our firm.
The Practice Proof team provides us with detailed analysis that allows us to be informed when making budget decisions.
We are very pleased to have Practice Proof working with us.
Have you heard the one about the visionary, superb designers and wonderous organiser that together combat the saturated world of law firm marketing?
Practice Proof makes this a reality every day with unique, out of the box ideas executed brilliantly that speak to our clients and team and honour our brand perfectly.
We engaged Dan and Practice Proof to revamp our business website. The result exceeded expectations!
Scope of work was explained in a way that was easy to understand and they were up-front if any additional costs were to be incurred. They continue to provide outstanding support to us regularly.
Rather than tell us we needed a new web page and to spend a heap of money on SEO, Dan took the time to review our strategy, understand our market position, and got us producing content where in the past we had always struggled with this area. Dan and his team are innovative, supportive and fast, a real pleasure to deal with and we are achieving fantastic results.
Practice Proof are a delight to deal with – and a fundamental partner in our business. As a lawyer before he was a marketer, Dan gets what law firms are all about. Absolutely five star. I recommend Practice Proof to anyone I can.
Excellent service! Systematic and consistent. Dan and the team have worked with us over many years to take us from being a dabbler in the market place to a leader across all measures. Very happy to recommend Practice Proof.
Our firm has benefitted enormously from the expertise that Practice Proof brings with marketing. From website design, SEO, content writing, graphic design and management of our Google Ads, Practice Proof has been second to none in our experience going back many years and we’ve tried plenty of other agencies.
Practice Proof totally refreshed our website and CRM system and the clean, professional look was exactly what I wanted. They were prompt and have now set us up with a really simple back end for updates and amendments. Their support was exceptional.
Dan and his wonderful team at Practice Proof have played a major role in the success of TASC. We’re so grateful for their involvement and contribution in all facets of our marketing.
We wish to thank you for providing us with your expertise in marketing for the last 10+ years and are extremely grateful to have worked with you for such a long time. Thank you for everything you and your team have accomplished for us.
I wanted to take this opportunity to thank you for the fantastic support. I was very impressed when we first met, that you took the time to listen and understand our business and culture before making suggestions around how we might progress the firm.
You have been proactive in assisting us with our ongoing marketing and expertly manage the balance of keeping us moving while understanding we have our own client service priorities at the same time. A difficult juggling act which you have managed incredibly well with the whole team!
I’m a PPC peer consultant to Dan and the team at Practice Proof. After many years in the marketing industry working closely with countless agencies of all sizes across Australia, it is honestly rare to see an agency that is prepared to invest in external consultants to review their work and provide alternate insights and recommendations.
Practice Proof is an exception to the rule. I can attest that in the realm of professional services marketing, these guys are exceptional and, importantly, treat their clients’ money as if it were their own – don’t hesitate to contact them I promise you won’t be disappointed.
I have had such a positive experience with Practice Proof, having engaged them to conduct marketing for my firm (web design, SEO, social media management, content writing, reputation management etc). From the outset, the entire team has demonstrated a keen interest in growing my law firm, and their efforts have truly paid off.
Dan has been exceptional. His expertise and dedication have been evident in every interaction. Dan and the team at Practice Proof have consistently gone above and beyond to understand my firm’s unique needs and tailor their strategies accordingly.
Since engaging with Practice Proof, I have seen a significant increase in my Google rankings. This improvement has directly translated into a noticeable growth in enquiries and clients. The results speak for themselves, and I couldn’t be happier with the progress we have made.
I highly recommend Practice Proof to any business looking to enhance their online presence and drive growth. Their professionalism, commitment, and results-oriented approach make them a standout choice in the SEO and marketing industry. Thank you, Practice Proof, for your outstanding service!
At Practice Proof, we specialise in law firm marketing, bringing a wealth of experience and a proven track record to the table. Our expertise spans across various legal markets, both in Australia and internationally, catering to law firms of all sizes, from emerging startups to established national practices. Our role in our clients’ growth stories is significant and multifaceted, involving a range of services tailored to the unique needs and goals of each firm.
We take pride in the longevity of our client relationships, a testament to the trust and satisfaction they place in our services. Many of our clients, we’re proud to say, have been with us for many years, reflecting our commitment to not just meeting, but exceeding their expectations. Our approach is not just about immediate results, but about sustainable growth and building a solid foundation for future success.
Google Ads for law firms
Setting up a Google Ads campaign for a law firm involves several key steps. First, conduct keyword research to identify relevant keywords such as “law firm,” “legal services,” and specific practice areas like “personal injury” or “family law.” Use Google’s Keyword Planner tool to find high-quality, relevant keywords with moderate competition.
Next, create compelling ad copy that speaks to the law firm’s expertise and unique selling points. Tailor the ad copy to each specific practice area, using clear and persuasive language to attract potential clients.
When it comes to audience targeting, focus on local targeting to reach people in the law firm’s specific geographical area. This can be achieved by setting up location targeting in the campaign settings. Local targeting is especially important for law firms, as most legal services are location-specific.
Additionally, use ad extensions to provide more information and encourage engagement. Ad extensions like location extensions, call extensions, and sitelink extensions can enhance the visibility and relevance of the ads. These extensions can also make the ad more valuable to potential clients by providing additional ways to contact or learn more about the law firm.
What are Google Ads?
Google Ads, formerly known as Google AdWords, is a powerful advertising platform developed by Google. It allows businesses to create online ads that appear on Google’s search engine results and other affiliated websites. With Google Ads, businesses can reach their target audience by displaying ads based on keywords, demographics, location, and more. This platform offers various ad formats, such as text ads, display ads, video ads, and app promotion ads, giving businesses the flexibility to choose the most effective format for their advertising goals.
Additionally, Google Ads provides detailed analytics and reporting tools to track the performance of ads, allowing businesses to optimize their campaigns for maximum success. Overall, Google Ads is a valuable tool for businesses looking to increase their online visibility and drive targeted traffic to their websites.
Importance of online advertising for legal services
In today’s digital age, online advertising has become increasingly important for legal services. With more and more people turning to the internet to find information and seek out professional help, online advertising offers a valuable opportunity for legal firms to connect with potential clients and build a strong online presence. This form of advertising allows for targeted and cost-effective marketing, reaching a wide audience of individuals in need of legal assistance. In an industry where trust and credibility are paramount, an impactful online advertising strategy can help establish a firm as a reputable and reliable source for legal services.
Benefits for law firms
Law firms can greatly benefit from using Google Ads to advertise their services. With an average 8:1 return on investment (ROI), law firms can generate significant revenue with Google Ads. Additionally, the average conversion rate for Google Ads is 75%, which means that 75% of clicks result in a potential client taking action, such as contacting the firm for legal services. Furthermore, ad clickers are 50% more likely to make a purchase, making Google Ads an effective tool for attracting new clients.
Google Ads can generate immediate leads for legal services by placing ads at the top of search engine results pages, making it easy for potential clients to find a law firm when they need it most. Targeting strategies such as location targeting and keyword targeting can ensure that the right audience is reached, such as individuals in need of a specific type of legal service within a certain geographic area.
Setting Up a Google Ads Campaign
Are you looking to increase your online visibility and drive more traffic to your website? Setting up a Google Ads campaign is the perfect way to achieve these goals. With Google Ads, you can reach potential customers who are actively searching for products or services like yours. In this guide, we will walk you through the process of setting up a Google Ads campaign, from creating your account to selecting the right keywords and writing compelling ad copy. Whether you’re a small business owner or a marketing professional, mastering the art of Google Ads can significantly impact your online success. So, let’s dive in and get started on setting up a successful Google Ads campaign.
Identifying objectives for advertising
The main objectives for advertising for law firms include increasing brand awareness, generating leads, and ultimately converting leads into clients. Law firms can use advertising to showcase their expertise, attract potential clients, and stay top-of-mind in the competitive legal industry. When it comes to law firm PPC campaigns, the goals may include driving traffic to the firm’s website, highlighting specific practice areas, and promoting content that educates potential clients.
Targeting informational keywords in advertising can be beneficial for law firms as it allows them to reach potential clients who are actively seeking legal information or solutions to their legal problems. By targeting informational keywords related to specific legal issues, law firms can connect with individuals who are in the early stages of their decision-making process and position themselves as helpful and knowledgeable resources.
Using landing pages is essential for capturing leads in legal advertising. Law firms can create landing pages that are specific to different practice areas, providing valuable information and compelling calls-to-action to encourage visitors to submit their contact information.
Defining Campaign Goals
To set goals for your Google Ads campaign for your law firm, start by understanding your potential clients and their search intentions. Identify the legal services you offer and anticipate the search queries they may use. Tailor your campaign to reach these audiences effectively.
A key goal could be to attract potential clients by offering valuable information in ads and on your website, aiming to build an email list. Nurture these leads through targeted email marketing to develop relationships over time, potentially leading to client retention.
Utilize campaign experiments to A/B test different ad elements and landing pages, optimizing for the best results. Continuously refine your campaign to ensure effective reach and valuable leads for your law firm.
Examples of campaign goals for law firms
Law firms often turn to marketing campaigns to achieve specific goals, whether it’s to attract new clients, establish thought leadership, or increase brand awareness. These campaigns can take on various forms, from social media initiatives to targeted advertising efforts.
In this article, we will explore several examples of campaign goals for law firms and how they can be pursued to help achieve success in a competitive industry.
Choosing Campaign Type
When setting up your Google campaign for a law firm, choose the “search” campaign type to ensure your ads appear on search engine results pages (SERPs). Although defaulting to display network, you can turn this off to focus solely on search ads.
Identify campaign goals like encouraging calls or website visits before launch. Select relevant keywords such as “Google campaign type” to target the right audience and optimize performance.
Search ads vs. display ads
Search ads are text-based and appear on search engine result pages, targeting users based on their search queries to capture high-intent leads. Display ads, on the other hand, utilize visual elements like images and videos on websites within the Google Display Network, aiming at building brand awareness and engaging a wider audience. They offer precise audience segmentation based on demographics, interests, behaviors, and retargeting capabilities to reach previous site visitors.
With various formats available, display ads allow for creative and impactful campaigns that complement search ads’ direct conversion focus. In sum, search ads drive direct conversions, while display ads are effective for brand awareness and engaging visual content, offering unique benefits that can be strategically combined for a comprehensive digital advertising strategy.
Understanding daily budget allocation
To set daily budgets for a Google Ads campaign, start by considering the average cost per click for your targeted keywords. This information can be found in the Google Ads keyword planner tool or by analyzing historical data from previous campaigns. It’s important to calculate the average daily budget based on the desired number of clicks.
When targeting competitive keywords with higher CPC, it’s essential to find a balance by including some lower CPC keywords to keep costs low. This can help stretch your daily budget and maximize the number of clicks you can achieve within your budget constraints.
Tips for determining the right budget for your law firm’s Google Ads campaign.
When determining the right budget for your law firm’s Google Ads campaign, it is crucial to consider several factors. Firstly, the financial capacity of your firm plays a significant role in determining how much you can allocate to your Google Ads campaign. It is important to set a realistic budget that aligns with your firm’s financial resources.
Secondly, the goal of maximising visibility for your law firm should be taken into account. This means considering the cost of bidding on competitive keywords to ensure your ads are being seen by your target audience.
Additionally, the need to generate qualified leads within the allocated budget is crucial. This involves conducting thorough keyword research to identify the most relevant and valuable keywords for your campaign.
Summary: Take Your Law Firm to the Next Level!
To optimize your law firm landing page, start by creating custom landing pages for each ad group. Tailoring the page content to match specific ad group keywords and messaging will improve relevance and increase engagement. Use attention-grabbing headlines and relevant ad copy to communicate your value proposition clearly. Include click-to-call phone numbers for easy contact, user-friendly lead capture forms to capture visitor information, client testimonials to build trust, and trust elements such as certifications and badges to instill confidence.
Lastly, incorporate chatbot technology to provide immediate assistance and enhance user experience. By implementing these strategies, you can increase conversions and maximize the effectiveness of your online advertising campaigns. With a properly optimized landing page, you will take your law firm to the next level and attract more qualified leads.