Criminal Lawyer Marketing

Are you a Criminal Lawyer looking to attract more clients, increase your online visibility, and build a strong brand presence? Look no further than Practice Proof – your comprehensive criminal law marketing solution.

Industry Recognised Experts

Practice Proof is recognised as a leading service and software provider both nationally and internationally by respective peak industry organisations.

Full Circle Agency

Avoid all the stress of working with multiple agencies to achieve your growth goals. We take care of everything.

5 Stars Client Support

We know when you need help you want a fast response. We're regularly told by our clients, they can't believe how fast we are.

Data Driven

We don't make decisions based on assumptions. That's why, we have our own software that tracks every facet of marketing ROI.

Clients we've
helped or
are helping.

We've had the pleasure of working with professional services practices large and small, and everything in between.

Choose the Type of Help You Need

For Law Firms with Big Growth Plans

Your law firm has big aspirations, and you've finally realised that having your admin crew or the marketing dabbler isn't cutting the mustard.

For Law Firms Who Are Wanting to Co-Create

Your law firm has got some things covered, but not everything and you need some expert help to get things to the next level.

For Law Firms that Need External Consultancy

Your law firm thinks it's got things all dialled in, but your partnership group needs some external oversight and recommendations.

How We Grow Law Firms

Criminal Lawyer Marketing: Building a Digital Fortress in a Competitive Landscape


The battle for justice extends beyond the courtroom. In today’s digital age, criminal law firms face a unique challenge: attracting and retaining clients in a fiercely competitive online landscape. Gone are the days when potential clients solely relied on word-of-mouth or outdated phonebook listings. Now, they turn to search engines and social media platforms to find the legal representation they need. This shift in client behavior demands a proactive approach to digital marketing – one that goes beyond simply generating brand awareness.

Understanding Your Competitive Edge

At PracticeProof, we recognize that criminal lawyer marketing requires a nuanced approach. Unlike other legal specialties, ethical considerations and the sensitive nature of criminal cases necessitate a thoughtful strategy. That’s why we take a whole-of-business approach to criminal lawyer marketing.

What does this mean? We don’t just look at website traffic and social media engagement. We delve deeper, analyzing your firm’s overall operations. We want to understand your unique strengths:

  • Practice Areas: Do you specialize in a specific type of criminal law, or do you offer a broader range of services?
  • Target Audience: Who are your ideal clients? Understanding their demographics, online behavior, and legal needs is crucial for crafting targeted marketing campaigns.
  • Past Performance: What marketing efforts have been successful in the past? What hasn’t worked? Learning from past experiences allows us to build upon existing successes and identify areas for improvement.
  • Growth Aspirations: Where do you see your firm in the next few years? Understanding your long-term goals allows us to develop a digital marketing strategy that supports sustainable growth and positions your firm for future success.

We gain a deeper understanding of your competitive edge and develop a customized digital marketing strategy that showcases your expertise, attracts high-quality leads, and ultimately, helps you achieve your business goals.

Your Time-Saving Partner For Your Criminal Lawyer Marketing Agency


Running a successful criminal law practice is a demanding feat. Between managing complex cases and client needs, staying ahead of the digital marketing curve can feel like an impossible task. That’s where a criminal lawyer marketing agency like PracticeProof steps in. We become your trusted partner, alleviating the burden of digital marketing and empowering you to focus on what matters most – providing exceptional legal representation.

Free Up Your Time for What You Do Best

Our team of dedicated specialists and analysts acts as an extension of your firm. Forget about the hassle and expense of recruiting and managing an in-house marketing team. We take the reins, handling all aspects of your digital marketing strategy, from campaign development to execution and ongoing optimization.

This not only saves you valuable time and energy but also ensures your marketing efforts are overseen by experienced professionals with a proven track record of success in the criminal law space.

Elevating Your Firm to Industry Leader Status

In the competitive world of criminal law, standing out from the crowd is crucial. PracticeProof leverages a powerful arsenal of digital advertising strategies designed to propel your firm to the top of the pack.

We employ cutting-edge methods like:

  • Search Engine Optimization (SEO): Ensure your firm appears at the top of search results for relevant criminal law keywords, attracting potential clients actively seeking legal representation.
  • Pay-Per-Click (PPC) Advertising: Strategically placed ads on search engines and social media platforms allow you to target a wider audience and attract high-quality leads.
  • Social Media Marketing: Build brand awareness and engage with potential clients on platforms like Facebook, LinkedIn, and Twitter.
  • Content Creation: Develop informative blog posts, articles, and videos that showcase your expertise and establish you as a trusted legal resource.

When combining these strategies, we cultivate a strong and impactful brand presence. This not only fosters trust and credibility with potential clients but also helps you establish your firm as the leading authority in your criminal law niche.

Attracting High-Value Clients With Our Criminal Lawyer Digital Marketing


Attracting the right clients is paramount to long-term success. You don’t just need clients – you need high-value clients with complex legal needs and the potential for a long-lasting attorney-client relationship. This could be anything from high-net-worth individuals facing serious charges to businesses requiring comprehensive legal representation.

At PracticeProof, we understand the intricacies of criminal law and the unique challenges of attracting these valuable clients. Our team’s intimate knowledge extends beyond just criminal defense. We possess extensive experience across various legal niches, including property law, commercial law, and conveyancing. This allows us to tailor our digital marketing strategies to attract clients with diverse legal needs, maximizing their lifetime value for your firm.

A Multifaceted Approach to Client Acquisition

We don’t rely on a one-size-fits-all approach. Instead, we employ a comprehensive suite of digital marketing tactics designed to generate a steady stream of high-quality leads:

  • SEO: Be Found When They Need You Most: In today’s digital age, potential clients often turn to search engines like Google to find legal representation. Our SEO specialists ensure your website ranks prominently for relevant keywords related to criminal law. This increases your online visibility and drives organic traffic to your website, placing your firm in front of individuals actively seeking legal services in your area. Through a combination of on-page optimization, technical audits, and strategic link-building, we enhance your website’s authority and improve its chances of appearing at the top of search results.
  • PPC Ads: Targeted Marketing with Immediate Results: While SEO is crucial for long-term success, Pay-Per-Click (PPC) advertising offers a more immediate solution for generating leads. Our PPC experts leverage platforms like Google Ads and Microsoft Advertising to target individuals actively searching for criminal law services in your specific geographic location. We create compelling ad copy, optimize landing pages to convert clicks into consultations, and continuously refine campaigns to maximize your return on investment (ROI).
  • Content Creation: Educate and Empower Potential Clients: High-quality, informative content is essential for attracting and retaining clients in the legal field. Our team of experienced writers and content strategists will craft compelling blog posts, whitepapers, case studies, and multimedia content that showcases your expertise and addresses the concerns of potential clients facing criminal charges. By providing valuable insights and resources, we position your firm as a trusted authority in criminal law.
  • Email Marketing: Nurturing Relationships for Long-Term Success: Turning leads into clients and fostering long-lasting relationships requires ongoing communication. Our email marketing campaigns are designed to engage audiences at every stage of the client journey, from the initial awareness stage to post-engagement follow-ups. By delivering personalized and relevant content directly to their inboxes, we keep your firm top-of-mind and cultivate trust with potential and existing clients.
  • Analytics and Reporting: Making Data-Driven Decisions: At PracticeProof, we believe in data-driven decision-making. Our team of analysts leverages advanced tools and techniques to track and measure the performance of your digital marketing campaigns. We provide comprehensive reports with actionable insights, ensuring transparency and continuous optimization. This allows you to make informed decisions about your marketing strategy and maximize the return on your investment.

Why Choose PracticeProof? Your Trusted Partner in Criminal Lawyer Marketing Success


The world of criminal law is demanding, and staying ahead of the curve in digital marketing can feel like another case to juggle. That’s where PracticeProof steps in as your trusted partner. We’re more than just a marketing agency; we’re a team of dedicated professionals who share your passion for justice and understand the unique challenges faced by criminal law firms in the digital age.

Don’t Let Digital Marketing Be Your Achilles’ Heel

In the competitive world of criminal law, a strong online presence is no longer a luxury, it’s a necessity. Don’t let the complexities of digital marketing hinder your firm’s growth. Embrace the power of PracticeProof’s comprehensive solutions.

Ready to take your criminal law firm to the next level? Contact PracticeProof today to schedule a consultation and take the first step towards a brighter future. Let us be your partner in achieving online dominance and securing the success your firm deserves.

We can be
as agile as
you need us.

At Practice Proof, we can work with your practice in a variety of ways. Not only providing just the services you need, but we can also do the things that your internal team can't.


We work with you to define your firm’s unique value proposition, target audience, and key differentiators, creating a clear and compelling brand position that sets you apart from competitors.


Our creative team will design a professional and memorable visual identity for your firm, including logo design, colour palette selection, and typography choices.


Trained and certified in the United States, we’re the only StoryBrand professional services marketing agency globally.


Trained and Certified in Belbin Team Role theory. Why? Because growth is rarely hampered by external factors, but the internal.

Website Design
& Development

We’ve literally designed and developed hundreds of websites on all types of platforms, including WordPress, Gatsby JS and Laravel.

Search Engine
Optimisation (SEO)

Effective law firm marketing requires a strong presence in search engine results. Our SEO services are designed to improve your website’s visibility and rankings for relevant keywords, driving more qualified traffic to your site.


When it comes to marketing, as the saying goes, ‘content is king.’ We know for most firms content can be a hassle, we have well-accomplished journalists/lawyers on our team.


Great graphic design plays a huge role in the facet of every piece of effective marketing. We design everything imaginable.


Don’t believe for a minute that “print is dead.” We have garnered great results for law firms with innovative print marketing.


Still remains one of the most effective means of engagement marketing. Coupled with our own CRM, expect great open rates.

Social Media

Now a significant aspect of client-acquisition and brand awareness, social media marketing is key to law firm growth.


Fast-growing law firms don’t just rely on acquisition from paid channels, creating ways of driving referrals is a key aspect of what we do.


The marketing funnel methodology isn’t new, but it still guides our focus in driving leads into clients/patients/customers and we have our own technology to deploy them.


Great for brand awareness, we design, executive and optimise Facebook ads for law firms globally.


The reality is that if you want to grow your law firm, then unless you have everything else dialled in, you’re going to need Google Ads. We’re experts at driving leads with Google Ads.


Linkedin Ads can be a powerful way to engage prospective commercial clients. If your law firm is looking to deploy targeted content-driven marketing, Linkedin can work.


Why Spotify Ads? We always like exploring new marketing landscapes for our clients and one of which is Spotify Ads. Want to get in the ears of thousands? Spotify Ads are worth considering.


Massively intensive, law firms often think they can handle the design, management and syndication of their socials, but soon find out otherwise. We take care of all this for you.


Hugely powerful at any stage in the marketing funnel. We work with law firms on all facets of production and syndication across diverse video content (promotional and educational).


We help law firms with all facets of podcast production, including strategic planning, graphic design, recording, production and syndication. In fact, we even have our own podcast software to make it easier for your firm.

Chatbots & AI

We plan, design and develop AI-driven chatbots to engage existing and potential clients across diverse practice areas.


Your law firm’s online reputation is a critical factor in attracting and retaining clients. Our reputation management services, including our own software are designed to help you monitor, manage, and grow significantly your firm’s online presence.


At Practice Proof, it’s very rare that you will need to use and pay for external software. We have our own software, including lead trackers, chatbot technology, appointment scheduling and our CRM.


Displays, particularly in reception and client waiting areas are powerful in showcasing a firm’s full spectrum of practice areas. We do the design, and syndicate to your TV display via our own software. Amazing!

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    number of practices

    We work with professional services practices globally.
    Beilby Poulden & Costello

    Practice Proof have been effective in delivering comprehensive marketing services that are tailored perfectly to our firm. The team provides us with detailed analysis that allows us to be informed when making budget decisions. We are very pleased to have Practice Proof working with us.

    Mark Nelson

    Partner - BPC Lawyers


    We engaged Practice Proof to revamp our business website. The result exceeded expectations! Scope of work was explained in a way that was easy to understand and they were up-front if any additional costs were to be incurred. Practice Proof continue to provide outstanding support to us regularly.

    Paul Psaltis

    CEO - Settify

    South Geldard Lawyers

    Excellent service! Systematic and consistent. Practice Proof have worked with us over many years to take us from being a dabbler in the market place to a leader across all measures. Their marketing has exceeded our expectations. Very happy to recommend Practice Proof.

    Gordon Stünzner

    Director - South Geldard Lawyers