Practice Proof is a specialised marketing agency that combines deep industry knowledge with cutting-edge marketing strategies to help accounting firms attract more clients, streamline their online presence, and achieve sustainable growth in a competitive financial services landscape.
- No Lock in Contracts: We won't lock you in to any contracts.
- Free ROI Software: Avoid wasting money with our ROI dashboard.
- Free Marketing Audit: We'll do a Free analysis of your current marketing
Based in Sydney, but working globally, we’re a full-circle professional services marketing agency that since 2008 have been creating, designing, building and growing firms everywhere!
Practice Proof is the only full-circle accountant marketing agency that compliments it’s diverse range of services with its own growing suite of software and apps to take your practice further!
Director & Lawyer
Get a Free
Marketing Audit
We will review your current marketing strategy and channels and give you recommendations!
Practice Proof have been effective in delivering comprehensive marketing services that are tailored perfectly to our firm.
The Practice Proof team provides us with detailed analysis that allows us to be informed when making budget decisions.
We are very pleased to have Practice Proof working with us.
Have you heard the one about the visionary, superb designers and wonderous organiser that together combat the saturated world of law firm marketing?
Practice Proof makes this a reality every day with unique, out of the box ideas executed brilliantly that speak to our clients and team and honour our brand perfectly.
We engaged Dan and Practice Proof to revamp our business website. The result exceeded expectations!
Scope of work was explained in a way that was easy to understand and they were up-front if any additional costs were to be incurred. They continue to provide outstanding support to us regularly.
Rather than tell us we needed a new web page and to spend a heap of money on SEO, Dan took the time to review our strategy, understand our market position, and got us producing content where in the past we had always struggled with this area. Dan and his team are innovative, supportive and fast, a real pleasure to deal with and we are achieving fantastic results.
Practice Proof are a delight to deal with – and a fundamental partner in our business. As a lawyer before he was a marketer, Dan gets what law firms are all about. Absolutely five star. I recommend Practice Proof to anyone I can.
Excellent service! Systematic and consistent. Dan and the team have worked with us over many years to take us from being a dabbler in the market place to a leader across all measures. Very happy to recommend Practice Proof.
Our firm has benefitted enormously from the expertise that Practice Proof brings with marketing. From website design, SEO, content writing, graphic design and management of our Google Ads, Practice Proof has been second to none in our experience going back many years and we’ve tried plenty of other agencies.
Practice Proof totally refreshed our website and CRM system and the clean, professional look was exactly what I wanted. They were prompt and have now set us up with a really simple back end for updates and amendments. Their support was exceptional.
Dan and his wonderful team at Practice Proof have played a major role in the success of TASC. We’re so grateful for their involvement and contribution in all facets of our marketing.
We wish to thank you for providing us with your expertise in marketing for the last 10+ years and are extremely grateful to have worked with you for such a long time. Thank you for everything you and your team have accomplished for us.
I wanted to take this opportunity to thank you for the fantastic support. I was very impressed when we first met, that you took the time to listen and understand our business and culture before making suggestions around how we might progress the firm.
You have been proactive in assisting us with our ongoing marketing and expertly manage the balance of keeping us moving while understanding we have our own client service priorities at the same time. A difficult juggling act which you have managed incredibly well with the whole team!
I’m a PPC peer consultant to Dan and the team at Practice Proof. After many years in the marketing industry working closely with countless agencies of all sizes across Australia, it is honestly rare to see an agency that is prepared to invest in external consultants to review their work and provide alternate insights and recommendations.
Practice Proof is an exception to the rule. I can attest that in the realm of professional services marketing, these guys are exceptional and, importantly, treat their clients’ money as if it were their own – don’t hesitate to contact them I promise you won’t be disappointed.
I have had such a positive experience with Practice Proof, having engaged them to conduct marketing for my firm (web design, SEO, social media management, content writing, reputation management etc). From the outset, the entire team has demonstrated a keen interest in growing my law firm, and their efforts have truly paid off.
Dan has been exceptional. His expertise and dedication have been evident in every interaction. Dan and the team at Practice Proof have consistently gone above and beyond to understand my firm’s unique needs and tailor their strategies accordingly.
Since engaging with Practice Proof, I have seen a significant increase in my Google rankings. This improvement has directly translated into a noticeable growth in enquiries and clients. The results speak for themselves, and I couldn’t be happier with the progress we have made.
I highly recommend Practice Proof to any business looking to enhance their online presence and drive growth. Their professionalism, commitment, and results-oriented approach make them a standout choice in the SEO and marketing industry. Thank you, Practice Proof, for your outstanding service!
We work with you to define your firm’s unique value proposition, target audience, and key differentiators, creating a clear and compelling brand position that sets you apart from competitors.
Our creative team will design a professional and memorable visual identity for your firm, including logo design, colour palette selection, and typography choices.
Trained and certified in the United States, we’re the only StoryBrand professional services marketing agency globally.
Trained and Certified in Belbin Team Role theory. Why? Because growth is rarely hampered by external factors, but the internal.
We’ve literally designed and developed hundreds of websites on all types of platforms, including WordPress, Gatsby JS and Laravel.
Effective marketing requires a strong presence in search engine results. Our SEO services are designed to improve your website’s visibility and rankings for relevant keywords, driving more qualified traffic to your site.
When it comes to marketing, as the saying goes, ‘content is king.’ We know for most firms content can be a hassle, we have well-accomplished journalists on our team.
Great graphic design plays a huge role in the facet of every piece of effective marketing. We design everything imaginable.
Don’t believe for a minute that “print is dead.” We have garnered great results for professional services businesses with innovative print marketing.
Still remains one of the most effective means of engagement marketing. Coupled with our own CRM, expect great open rates.
Now a significant aspect of client-acquisition and brand awareness, social media marketing is key to professional services businesses growth.
Fast-growing professional services businesses don’t just rely on acquisition from paid channels, creating ways of driving referrals is a key aspect of what we do.
The marketing funnel methodology isn’t new, but it still guides our focus in driving leads into clients/patients/customers and we have our own technology to deploy them.
Great for brand awareness, we design, executive and optimise Facebook ads for professional services businesses globally.
The reality is that if you want to grow your professional services businesses, then unless you have everything else dialled in, you’re going to need Google Ads. We’re experts at driving leads with Google Ads.
Linkedin Ads can be a powerful way to engage prospective commercial clients. If your professional services businesses is looking to deploy targeted content-driven marketing, Linkedin can work.
Why Spotify Ads? We always like exploring new marketing landscapes for our clients and one of which is Spotify Ads. Want to get in the ears of thousands? Spotify Ads are worth considering.
Massively intensive, professional services businesses often think they can handle the design, management and syndication of their socials, but soon find out otherwise. We take care of all this for you.
Hugely powerful at any stage in the marketing funnel. We work with professional services businesses on all facets of production and syndication across diverse video content (promotional and educational).
We help law firms with all facets of podcast production, including strategic planning, graphic design, recording, production and syndication. In fact, we even have our own podcast software to make it easier for your firm.
We plan, design and develop AI-driven chatbots to engage existing and potential clients across diverse practice areas.
Your law firm’s online reputation is a critical factor in attracting and retaining clients. Our reputation management services, including our own software are designed to help you monitor, manage, and grow significantly your professional services businesses’ online presence.
At Practice Proof, it’s very rare that you will need to use and pay for external software. We have our own software, including lead trackers, chatbot technology, appointment scheduling and our CRM.
Displays, particularly in reception and client waiting areas are powerful in showcasing a firm’s full spectrum of practice areas. We do the design, and syndicate to your TV display via our own software. Amazing!
In our experience helping professional services businesses grow, a strategic approach to marketing that sets your accounting practice apart from the competition is crucial if you’re wanting to attract high-value clients, and drive sustainable growth.
Marketing for Accountants
As an accountant, you’ve spent years honing your skills in financial management, tax strategies, and business advisory. But in a crowded marketplace, how do you ensure that your expertise reaches the clients who need it most? The answer lies in effective marketing.
Marketing isn’t just about advertising; it’s about creating a compelling narrative around your firm, showcasing your unique value proposition, and building lasting relationships with clients. It’s about being visible where your potential clients are looking, and providing them with the information they need to make informed decisions.
Tailored Marketing for Accountants
At Practice Proof, we understand that marketing for accountants is different. It requires a delicate balance of professionalism, trust-building, and showcasing expertise, all while navigating the specific regulations and ethical considerations of the financial industry.
In the context of marketing for professional services businesses, we’ve spent over 16 years refining our strategies, developing proprietary tools, and delivering results for firms just like yours. Whether you’re a small local practice or a large regional firm, we have the expertise and resources to elevate your marketing efforts and drive real business growth.
Our Comprehensive Suite of Services
Website Design & Development: Your Digital Storefront
Your website is often the first point of contact between your firm and potential clients. It needs to make a strong first impression, clearly communicate your services, and convert visitors into leads. Our web design and development services include:
- Custom website design tailored to your firm’s brand and target audience
- Responsive design for seamless viewing on all devices
- User-friendly navigation and clear calls-to-action
- Integration of lead capture forms and client portals
- SEO-optimized structure and content
- Regular maintenance and updates
Search Engine Optimization (SEO): Be Found When It Matters Most
When potential clients search for accounting services, your firm needs to be at the top of the results. Our SEO services are designed to improve your visibility for relevant keywords and drive qualified traffic to your website. We offer:
- Comprehensive keyword research and strategy development
- On-page optimization of your website content
- Technical SEO improvements for better search engine crawling and indexing
- Local SEO strategies to dominate in your geographic area
- Content creation and optimization for SEO
- Regular reporting and strategy refinement
Content Marketing: Establish Your Firm as a Thought Leader
In the accounting industry, demonstrating expertise is crucial for building trust and attracting clients. Our content marketing services help position your firm as a thought leader in your field. We provide:
- Development of a comprehensive content strategy
- Creation of high-quality, informative blog posts and articles
- Whitepapers and ebooks on complex financial topics
- Infographics and visual content to explain financial concepts
- Guest posting opportunities on relevant industry websites
- Content distribution and promotion strategies
Social Media Marketing: Engage and Connect with Your Audience
Social media offers unique opportunities for accounting firms to engage with clients, showcase their expertise, and build brand awareness. Our social media marketing services include:
- Development of a tailored social media strategy
- Creation and management of profiles on relevant platforms (LinkedIn, Twitter, Facebook)
- Regular posting of engaging, industry-relevant content
- Engagement with followers and potential clients
- Paid social media advertising campaigns
- Social media analytics and reporting
Email Marketing: Nurture Relationships and Drive Conversions
Email remains one of the most effective channels for reaching clients and prospects in the accounting industry. Our email marketing services help you build and maintain strong relationships with your audience:
- Development of targeted email marketing strategies
- Design of professional, branded email templates
- Creation of engaging email content, including newsletters and promotional campaigns
- Segmentation of your email list for personalized messaging
- A/B testing to optimize open rates and click-through rates
- Integration with our proprietary CRM for improved tracking and personalization
Pay-Per-Click (PPC) Advertising: Drive Immediate Results
For accounting firms looking to quickly boost their visibility and generate leads, our PPC advertising services offer a powerful solution:
- Development of targeted Google Ads campaigns
- Keyword research and ad copy creation
- Landing page design and optimization
- Bid management and budget optimization
- Retargeting campaigns to re-engage potential clients
- Regular performance analysis and strategy refinement
Video Marketing: Bring Your Expertise to Life
Video content offers a dynamic way to explain complex financial concepts and showcase your firm’s personality. Our video marketing services include:
- Development of a video content strategy
- Production of high-quality explainer videos, client testimonials, and thought leadership content
- Animation and motion graphics for visualizing financial data
- YouTube channel optimization and management
- Video SEO to improve visibility in search results
- Distribution and promotion of video content across multiple channels
Podcast Production: Share Your Insights with a Wider Audience
Podcasts are an excellent medium for accounting firms to share in-depth insights and build a loyal following. Our podcast production services offer:
- Podcast concept development and planning
- Professional recording and editing
- Podcast hosting and distribution
- Guest sourcing and interview preparation
- Promotion and marketing of your podcast
- Analytics and performance tracking
Reputation Management: Protect and Enhance Your Online Presence
Your firm’s reputation is its most valuable asset. Our reputation management services help you monitor, protect, and improve your online reputation:
- Monitoring of online reviews and mentions of your firm
- Strategies for encouraging positive reviews from satisfied clients
- Professional response handling for both positive and negative reviews
- Online profile management across key platforms
- Crisis communication planning and execution if needed
- Regular reputation audits and improvement strategies
Marketing Analytics and Reporting: Data-Driven Decision Making
To ensure your marketing efforts are delivering results, we provide comprehensive analytics and reporting services:
- Setup and configuration of Google Analytics and other tracking tools
- Regular performance reports covering all marketing channels
- Analysis of key performance indicators (KPIs) relevant to your firm’s goals
- Identification of trends and opportunities for improvement
- ROI calculations for your marketing investments
- Strategic recommendations based on data insights
The Practice Proof Difference
Deep Industry Knowledge
Our team doesn’t just understand marketing – we understand professional services. We’ve worked with hundreds of professional services firms, giving us unique insights into the challenges and opportunities in the industry. This knowledge allows us to create marketing strategies that resonate with your target audience and comply with industry regulations.
Comprehensive, Integrated Approach
Unlike generalist marketing agencies, we offer a full suite of services tailored specifically for accounting firms. From website design to content creation, SEO to social media management, we handle all aspects of your marketing under one roof. This integrated approach ensures consistency across all your marketing efforts and allows for more effective, synergistic strategies.
Proprietary Tools and Technology
We’ve developed our own suite of marketing tools designed specifically for professional service firms. These include advanced CRM systems, lead tracking software, and analytics platforms that give you unparalleled insights into your marketing performance.
Proven Track Record of Success
Our strategies have helped accounting firms of all sizes achieve significant growth. From solo practitioners to large regional firms, we’ve delivered results that include increased client acquisition, improved brand recognition, and substantial ROI on marketing investments.
Personalised Service and Support
At Practice Proof, you’re not just another client. We take the time to understand your firm’s unique strengths, challenges, and goals. Your dedicated account manager will work closely with you to develop and implement strategies that align with your vision for your firm’s future.
Transform Your Firm’s Marketing?
Effective marketing isn’t just an option – it’s a necessity for accounting firms looking to grow. With Practice Proof as your partner, you can:
- Attract more high-value clients
- Establish your firm as a thought leader in your field
- Improve your online visibility and reputation
- Streamline your marketing efforts for better efficiency and ROI
- Stay ahead of the competition in a rapidly evolving digital landscape
Don’t let your expertise go unnoticed. It’s time to give your accounting firm the marketing edge it deserves.