Law Firm Marketing

  • Strategy Led Law Firm Marketing
  • Unlimited Design, Marketing & Technology
  • No Need for Any Additional Services or Software

Practice Proof is the comprehensive law firm marketing and software solution that powers growth focused legal practices globally.

Law Firm Marketing Engine

Grow your law firm the only complete law firm marketing system, services and software. We seamlessly combine strategy, services, systems and software to drive measurable growth.

Transparent Flat‑Fee Pricing

Simple, predictable monthly pricing designed for law firms. Know exactly what you're investing each month with no surprise costs, complicated tier structures, or escalating fees.

Get Results Faster

Our proven frameworks and legal industry expertise mean your campaigns launch quickly while competitors are still planning.

Data Driven Performance Tracking

Our proprietary technology suite monitors every interaction, from first click to signed retainer, providing real-time ROI metrics and conversion analytics

Outstanding Results for Over a Decade

Practice Proof have been effective in delivering comprehensive marketing services that are tailored perfectly to our firm for over 10 years. Everything from strategy, website design, SEO, Google Ads, content writing, social media management, email signatures, email campaigns, podcasts, video etc are all done by Practice Proof exceptionally well and always on-time.

Mark Nelson
Partner - BPC Lawyers

End to End Law Firm Marketing

With over 76,000 solicitors competing across 18,000+ firms in Australia, standing out requires more than word-of-mouth referrals. Today’s clients begin their search for legal services online, with 96% using search engines to find lawyers. Practice Proof has spent over 20 years perfecting law firm marketing strategies that deliver measurable results. We understand the unique challenges Australian law firms face – from strict advertising regulations to increasingly sophisticated client expectations.

Our comprehensive law firm marketing services combine proven digital strategies with deep legal industry expertise, ensuring your firm not only gets found but converts visitors into high-value clients.

Strategic
Positioning

Most law firms lack clear differentiation. Leverage our certifications in StoryBrand, and identify your unique legal value proposition and build a cohesive strategy that resonates with your ideal clients seeking legal representation.

Brand
Identity

More than just logos— we create comprehensive visual systems that consistently reinforce your law firm’s positioning across all client touchpoints and legal directories.

StoryBrand
Certified

We’re StoryBrand certified because it works for law firms, not because it’s trendy. We use it to clarify your legal message and drive client conversion – not to tick boxes.

Innovation
Workshops

Growth obstacles are often internal. Our ecosystem includes partner alignment tools with Belbin methodology to optimise your law firm’s marketing implementation and ensure your team executes effectively on strategies.

Website Design
& Development

We’ve built hundreds of law firm websites and know exactly what converts prospects into clients. Our platform delivers sites built on proven conversion patterns specific to legal services.

Search Engine
Optimisation (SEO)

Stop wasting resources on irrelevant keywords. Our system targets the exact search terms your potential clients use when they need legal help urgently.

Content
Writing

With the assistance of our own proprietary AI-driven software, we generate targeted legal content that answers real client questions, establishes authority, and drives conversion—not just traffic.

Graphic
Design

Design without strategy is just decoration. Every visual asset we create supports your law firm’s positioning and drives growth. No vanity projects.

Print
Marketing

Print isn’t dead – bad print is. We create targeted print campaigns for legal practices that integrate with your digital strategy for measurable results.

Email
Marketing

Email still works when it’s done right. We build automated sequences that nurture legal leads and drive consultations, not just fill inboxes.

Social Media
Marketing

Social media without strategy is just noise. We build focused campaigns that support your legal positioning and drive actual new client acquisitions.

Referral
Marketing

Most law firms leave referrals to chance. We build systematic referral programs that turn satisfied clients into reliable sources of new matters.

Marketing
Funnels

Forget complex funnels that go nowhere. We build simple, effective pipelines that convert legal inquiries into paying clients. Measured and optimized.

Facebook
Ads

We don’t do Facebook ads because they’re trendy. We do them when they fit your practice areas and target market. Measured against real case acquisitions.

Google
Ads

Most law firms waste money on poorly targeted ads. We build campaigns that drive qualified legal leads, not just clicks. ROI focused.

Linkedin
Ads

LinkedIn works for commercial law clients – when done right. We create content-driven campaigns that position your firm as the obvious legal choice.

Spotify
Ads

New channels need strategic thinking. We test Spotify when it fits your law firm’s target market and measures actual client results, not just reach.

Social Media
Marketing

Social media is resource-intensive. We handle it all for your law firm – but only after we’ve nailed your strategy. No posting for posting’s sake.

Video
Production

Video without strategy is expensive noise. We create legal content that drives your firm’s positioning and converts viewers into consulting clients.

Podcast
Production

We don’t just produce podcasts – we build legal authority platforms that support your firm’s positioning and drive growth. Strategy first, production second.

Chatbots & AI
Technology

Chatbots work for law firms! We implement AI solutions that actually improve client intake and experience while capturing leads 24/7.

Reputation
Management

Online reputation isn’t about fighting fires. We build systematic approaches to generating and managing legal reviews that drive law firm growth.

Website Hosting
& Maintenance

Your law firm website these days is the most important brand asset. We host and maintain it like it’s our own first-born child.

Display
Marketing

Reception displays should work hard, not just look pretty. With our software, SeenScreen, we generate digital signage for your law office screens, thousands of miles away!

Why Choose Practice Proof?

At Practice Proof, we work with law firms everywhere on all things brand, design, marketing and technology. We can help grow your law firm with multiple services and software or just one or two.

Whether you’re a boutique family law practice in Melbourne, a commercial firm in Sydney’s CBD, or a personal injury specialist in Brisbane, our law firm marketing strategies are tailored to your local market dynamics. We understand the nuances of marketing legal services in:

  • Sydney & NSW legal markets
  • Melbourne & Victorian law firms
  • Brisbane & Queensland practices
  • Perth & Western Australian firms
  • Adelaide, Hobart, and regional markets

In today’s digital-first legal landscape, successful law firms need more than piecemeal marketing tactics—they need a comprehensive system that delivers predictable, measurable growth. Practice Proof brings together everything your firm needs under one roof: strategic expertise, cutting-edge technology, and proven implementation, all delivered through our unique on-demand model that adapts to your firm’s capacity and ambitions.

For over 20 years, we’ve been solving the fundamental challenge facing Australian law firms: how to attract quality clients consistently without the complexity of managing multiple vendors or building expensive in-house teams. Our answer? A fully integrated marketing ecosystem powered by proprietary software that no other agency can match.

While competitors offer isolated services, we’ve built something revolutionary. Our Practice Proof CRM doesn’t just track leads—it creates a complete picture of your marketing performance, from first click to signed retainer. Our AI-powered content engine doesn’t just write articles—it analyses real client questions from your market and creates authority-building content that drives conversions. Our Lead Tracker doesn’t just count enquiries—it proves ROI by connecting every dollar spent to revenue generated.

This technology stack, developed specifically for Australian professional services, integrates seamlessly with your existing practice management systems. You get enterprise-level marketing capabilities without enterprise complexity or costs.

Every law firm is different. A solo practitioner in Perth has different needs than a 50-partner firm in Sydney’s CBD. That’s why we’ve pioneered the on-demand model for legal marketing—giving you exactly the support you need, when you need it.

For firms without internal marketing capacity, we become your complete marketing department. Strategic planning, campaign execution, content creation, performance optimization—everything runs through our experienced team. You focus on practising law while we handle every aspect of growing your practice. No hiring headaches, no management overhead, just results.

For firms with some internal resources, we amplify your capabilities. Perhaps you have someone managing social media but need expert Google Ads management. Maybe you’re strong on strategy but need execution support. We seamlessly integrate with your team, filling gaps and adding specialist expertise where it delivers the most impact. Our proprietary software gives your internal team superpowers—automating repetitive tasks and providing insights that would typically require an entire analytics department.

This flexibility extends to our transparent, flat-fee pricing model. One predictable monthly investment covers everything—no surprise costs, no bill shock, no complex contracts. Scale up during growth periods, adjust during quieter times, always maintaining the marketing momentum that keeps your pipeline full.

Exceeded Expectations

We engaged Dan and Practice Proof to revamp our business website. The result exceeded expectations!

Scope of work was explained in a way that was easy to understand and they were up-front if any additional costs were to be incurred. They continue to provide outstanding support to us regularly.

Paul Psaltis
CEO - Settify

We can be
as agile as
you need us.

At Practice Proof, we can work with your practice in a variety of ways. Not only providing just the services you need, but we can also do the things that your internal team can't.

We Do It All For You

Let us do all the heavy lifting
for your practice.

For practices that do not have any internal capacity.

Partly done for you

We share the marketing load
with your practice.

For practices that have some internal capacity.

Systematic & Consistent

Excellent service! Systematic and consistent. Dan and his team have worked with us for close to a decade, taking us from being a dabbler in the market place to a leader across all measures. Very happy to recommend Practice Proof.

Gordon Stünzner
Consultant - South Geldard Lawyers

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Complete end to end solution for professional services.
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