Frequently asked questions

Because law firms face unique commercial, ethical and regulatory challenges. Specialisation allows us to deliver better advice, better strategy and better outcomes than a generalist agency splitting attention across unrelated industries.

A small senior team, led by founder Dan Toombs, a former practising lawyer and Certified StoryBrand Guide. We deliberately keep our client list small so every firm gets senior attention, not an account manager relaying instructions to a junior team.

We work with law firms across Australia, the United States, the United Kingdom, Canada and New Zealand, with more than 20 years of experience concentrated in the Australian legal market.

Absolutely. Many firms begin with a website, SEO campaign or branding project before growing into a longer-term partnership. See how we work for the two ways firms typically engage us.

No. We often work alongside internal marketing teams, providing strategic leadership, specialist expertise and additional capability rather than replacing what already works.

Some initiatives create immediate improvements, paid search and conversion fixes especially. Others, SEO, AEO and brand authority, compound over months and years. Our focus is sustainable growth rather than short-term wins that don't hold.

It depends on scope. Single projects are quoted with fixed-fee pricing. Ongoing partnerships are structured around a Quarterly Success Plan tailored to your firm's size and goals. Take the free audit and we'll map what's actually worth investing in first.

AI is changing much more than marketing. It's reshaping client expectations, search behaviour, internal workflows and legal service delivery. We help firms adopt AI strategically, not simply because it's fashionable. See our AI & technology work.

Answer Engine Optimisation is the work of getting your firm recommended by ChatGPT, Google AI Overviews and Perplexity, not just ranked in a list of links. A growing share of prospective clients now ask AI to recommend a lawyer before they ever open Google. See AEO for law firms.

Yes, that's exactly what the free growth audit covers: a real check of how ChatGPT, Gemini and Perplexity currently treat your firm, alongside your SEO and conversion performance.