Come to us for one thing. A website. Google Ads. Getting found. Or hand us the whole job. Either way, the method is the same. We diagnose first. We tell you the truth about what’s actually costing you clients. We agree a clear plan and a flat price. Then we do the work and show you what it produced. No jargon. No hourly bills. No surprises. Below is exactly what that looks like.
Some firms want a single job done well. Others want their whole growth handled. We’re set up for both. Start small and add more later, with the same team. Systems compound. Disconnected tactics don’t.
A new website. Google Ads. Help showing up on Google and AI. More reviews. We’ll just do that, properly, at a clear price, and leave it there. No pressure to buy more.
See what you can get →We run everything, strategy, ads, website, content, intake, reviews, as one team, for one flat monthly fee, and tell you which marketing actually brought in paying clients.
See how that works →It is the most common and most expensive mistake in legal marketing: a firm buys a tactic, more ads, a new website, an AI chatbot, before anyone has worked out what is actually wrong. The tactic is then bolted onto an unexamined process, and at best it does nothing, at worst it accelerates a flaw. A firm with an intake problem that spends more on ads simply pays to generate more leads it then loses.
So we invert the usual order. Every engagement starts with diagnosis, understanding how your firm actually operates, where matters are won and lost, and where the genuine leverage is, and only then do we recommend, build, or run anything. It is slower at the start and far cheaper across the year, because nothing gets built on a wrong assumption. This single discipline is why our work tends to hold up where a generalist’s does not.
This is the path nearly every engagement follows, whether we run it for you or build it for your team to run. The phases are sequenced deliberately: each one produces the understanding the next one needs.
We map how your firm actually works, how enquiries arrive and what happens in the minutes after, how a matter opens, when conflicts are checked, where senior time is consumed by work a system could handle, and what your most valuable matters have in common. We look at what your current marketing is genuinely producing, traced to matters rather than clicks.
You leave this phase with a documented picture of where your firm is winning and losing work, and a clear, prioritised view of where the real leverage is, including, honestly, where we would not recommend spending. The audit stands on its own; you are under no obligation to continue beyond it.
Typically 2–3 weeksBefore tactics, we set the foundation the tactics will rest on: positioning that gives a client a real reason to choose you, a message built on the StoryBrand discipline that casts the client as the hero, and a mapped customer journey from first search to signed retainer, including the intake and conflict-check architecture that decides whether a lead ever becomes a matter.
This is the step that prevents expensive, slow failure. Tactics built on a muddled position or a broken journey waste money quietly for months. Getting the foundation right is what makes everything downstream work harder.
Strategy first, tactics secondNow we build, and only now, because the diagnosis and the foundation tell us exactly what to build and why. The demand engine, the conversion and intake systems, the AI agents and automations, the content and search visibility, the brand and collateral, whichever the diagnosis identified as the real leverage for your firm, built on our own legal software stack rather than generic tools bent to approximate one.
Everything is wired to measurement from the start, through LawDash, so that from day one you can see the line from spend to enquiry to booked consultation to matter.
AI doesn’t do the thinking. It gives your people the speed to do more of what they’re best atGrowth is not a launch; it is a rhythm. From here the work runs in 90-day cycles, plan, execute, learn, optimise, so the firm is never drifting and never guessing. Each quarter opens with a clear plan tied to the firm’s goals, runs against defined measures, and closes with an honest review of what worked, what didn’t, and what the evidence says to do next.
This is the cadence borrowed from the best performance agencies and applied, by lawyers, to the realities of a law firm. It is how the work compounds instead of stalling after the initial build.
Ongoing · 90-day cyclesThe Quarterly Success Plan is not a report cadence, it is how the work stays honest and keeps improving. Four moves, every quarter.
A clear, prioritised plan for the next 90 days, tied directly to the firm’s goals and the leverage the diagnosis identified, not a generic checklist.
Dan coordinates every aspect of your firm’s growth, from brand and demand generation to AI, technology and conversion, bringing together specialist expertise under one integrated strategy rather than disconnected agencies and competing priorities.
We measure against defined indicators, qualified matters, cost per matter, conversion, and read what actually happened, not what flatters the report.
An honest review of what worked and what didn’t feeds the next quarter’s plan, so the work compounds rather than repeats.
The discipline above is identical whichever way you engage. What differs is scope, and we will tell you honestly which suits your firm rather than defaulting to the more expensive option.
The full arc, under one roof, managed by direct access to Dan and reported in terms of matters and revenue. Brand, design, marketing, technology and software, run as one engine against one plan, with a Quarterly Success Plan cadence that keeps it compounding instead of ending at launch. The right call for firms whose highest-value use of time is practising law, not managing marketing and technology.
Sometimes you don’t need a partner. You need a website, or a performance team on your Google Ads for a solid, fair fee, or a specific piece of the puzzle handled by people who’ve done it a hundred times for firms exactly like yours. Flat-fee, high-craft, no drama.
We do not learn your business on your time. Intake, conflicts, matter value, the Conduct Rules, it is the only field we have ever worked in, and the method is shaped by it.
Every engagement is led by Dan. The person who diagnoses your firm remains your strategic lead throughout the relationship, working alongside a trusted team of specialists in design, development, SEO, paid media, AI and technology.
A monthly fee plus one-off implementation. No hourly billing, no bill shock, and no incentive on our side to let work expand to fill a clock.
AI never makes the judgments that require a lawyer’s mind. It removes the manual, repetitive work, so your people spend their time where it counts.
We measure to matters, not clicks, and we structure-test rather than guess. The Quarterly Success Plan exists to keep the work honest.
Not a PPC consultant, an SEO agency and a designer who never speak. One team, one strategy, one number to judge it by.
Because we start by proving it, the Free Growth Audit produces a documented map of how your firm actually works and where it is losing matters, before we propose anything. Most agencies promise understanding and start selling tactics; we deliver the understanding first, and you can stop there if you choose.
It is a flat fee, so there is no clock to pad, the diagnosis exists because building on a wrong assumption is the most expensive mistake a firm can make. A few weeks of getting the problem right saves months of spending against the wrong one. Slower at the start, far cheaper across the year.
That is fine, and common, but we will still want a short diagnosis first, because Google Ads run against a broken intake process just produces leads you lose. We would rather tell you that than take the budget and let it leak. Often the single thing you asked for works only once something upstream is fixed.
Because the whole method is wired to measurement from day one, through LawDash, you see the line from spend to qualified matter, reviewed every quarter against defined indicators. ‘Working’ is a number you can see, not a story we tell.
Once the method makes sense, these are the two pages that bring it to life.
The clearest example of the method at work, diagnose the firm, then build AI systems that fit how it actually operates, rather than bolting on a generic tool.
Explore →The Strategic Foundation phase, on its own. Most engagements begin here, because tactics built on a muddled position fail slowly and expensively.
Explore →It starts with a Free Growth Audit, the first phase of the method, run on your firm. You leave with a documented picture of where you are losing matters and where the leverage is, and a clear view of which door fits. No obligation beyond the audit itself.
Get a Free Growth Audit →