Every layer of the platform below is yours, the AI-ready site, the content engine, LawDash attribution, LawStripe CRM, all of it. The only difference from full service is that your marketing coordinator runs the day-to-day, with a senior Practice Proof strategist in the cockpit. You own the operation. We own the standard.
The platform is identical, layer for layer. What changes is who runs it day to day, and that changes how we work together, not what you receive.
Each layer builds on the one before it. You get all nine, whether you run them yourself or we do. On every layer below, here's exactly who drives it under Practice Proof AI.
We either build your website from the ground up to be AI-ready, structured for search, AEO, and the way AI assistants now surface legal information, or we audit and upgrade what you already have. Either way, you leave this step with a site that is genuinely built to win clients, not just look good. It is deployed on ultra-secure hosting in whatever country your firm operates, keeping your data onshore and your clients confident.
Requests page changes and keeps content fresh through the CMS.
Builds or upgrades the site, sets up hosting, owns the AI-ready architecture.
We connect your website to our custom CMS so your team can deploy content updates, new pages, staff changes, and structural edits instantly, without touching code or waiting on an agency. Ask in plain language, the change goes live. Built on Claude, trained on your firm's design system and content standards so nothing goes out of brand.
Publishes updates, adds pages and staff, edits copy, instantly, in plain language.
Trains the CMS on your design system and brand guardrails so nothing drifts.
We connect our SEO/AEO framework that audits your site continuously, then fixes what it finds: technical issues, schema gaps, missing structured data, content that no longer performs, AI-search readiness. Run it on demand or set a schedule, it identifies what is blocking your rankings in both traditional search and AI search (Google AI Overviews, ChatGPT, Claude, Perplexity), then optimises accordingly. No more quarterly reports that sit unactioned.
Triggers audits, actions the recommendations, keeps the schedule running.
Owns the SEO/AEO framework and the AI-search strategy behind it.
Our AI, trained on your brand voice and grounded in thousands of legal articles and two decades of law-firm content performance data, writes long-form content for your firm as often as you need it. Choose your cadence, weekly, fortnightly, monthly. Each piece is presented for your approval, then automatically scheduled and published to your website. You stay in control of what goes out, the AI handles the production at a volume no human team could match.
Sets the cadence, reviews and approves each piece before it publishes.
Trains the engine on your voice; maintains the content model and quality bar.
We design and build out your social media post regime: our AI writes the copy in your firm's voice, generates images, and drops everything into pixel-perfect branded templates that match your existing designs. Posts are presented for your approval, then scheduled automatically across your channels. A consistent, professional social presence, without a marketing hire and without anyone in the firm staring at a blank page on a Friday afternoon.
Approves the post regime and schedule; manages the channels.
Builds the branded templates and the social engine that fills them.
Our AI, built on extensive data specific to law firms and the economics of legal intent, audits your Meta and Google Ads campaigns and makes concrete recommendations for improvement: intent targeting, landing page alignment, bid strategy, audience segmentation, creative performance. You get actionable findings ranked by their likely return, not a generic report padded to justify an agency retainer. Act on them yourself, or have us run the campaigns end-to-end.
Runs the audit and acts on the ranked fixes inside your own ad accounts.
Provides the law-firm ad model; reviews strategy, or runs campaigns as an add-on.
LawDash tracks every lead from every channel, Google, Meta, SEO, referral, direct, through to a file open, so you see exactly which channels are producing matters worth having and which are producing noise. Not clicks. Not impressions. File opens. The only number that tells you whether your marketing spend returned anything real.
Reads the dashboard, reallocates spend toward what produces file opens.
Builds and maintains the LawDash attribution model, the part no in-house hire can replicate.
Callytic tracks every inbound call to your firm, identifies the marketing source that drove it, records the call, and provides reporting on call quality and follow-up. You see which campaigns, keywords, and channels are driving calls that convert, not just calls that ring. And you never lose a matter because someone didn't know where the call came from or whether anyone followed up.
Reviews call reporting and follow-up; acts on missed-call alerts.
Sets up Callytic, wires source attribution, integrates it with LawDash.
LawStripe is the CRM built to work the warmest asset every law firm has, the leads it already paid to generate. Build high-converting email campaigns. Host webinars. Automate follow-up sequences so no enquiry goes cold while you are in court. Manage leads through your pipeline. Send SMS and voicemail campaigns. Book appointments. Create sales funnels. Collect payments. Manage your online reputation. Track every client interaction in one place. By bringing your marketing, sales, and client communication into one system, you stop losing matters to administrative gaps, and start compounding the value of every lead your other channels produce.
Runs campaigns, works the pipeline, manages appointments and follow-ups.
Configures LawStripe, builds the automations and funnels, connects the whole stack.
You get all nine layers. What Practice Proof AI adds on top is senior oversight, and that has clear edges, so there's no bill shock when you need more.
Practice Proof AI only works when there's real internal capacity to run it. Not every firm with a coordinator can, and if you can't, we'll say so and point you to Full Service instead.
Answer five questions. We'll tell you straight which model fits, before anyone gets on a call.
Whichever model fits, it starts the same way, a documented picture of where your firm is losing matters and which layers move the needle first. No obligation beyond the audit.