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Why Your Law Firm Does Not Need a CRM in 2025

Dan Toombs is a lawyer and Founder of Practice Proof, where he helps law firms globally navigate growth, technology and change. With more than thirty years’ experience working in and around law firms, his insights are grounded in legal practice, leadership and real-world commercial experience. Connect with Dan on LinkedIn →

Should you buy a Law Firm CRM in 2025?

My answer: no.

And the reason why is threefold:

1. Most law firms barely use them.

In our experience, even with our own feature-rich CRM, LawStripe, 95% of law firms only ever use 10–20% of the platform’s full capability. They stick to the essentials and leave the rest untouched.

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2. There’s no clear integration plan or champion.

Too often, law firms jump into deploying a CRM without a clear understanding of their core objectives, or without assigning the right people to lead the integration. You need someone to manage the technical side, and a different person to champion cultural adoption. These are two distinctly different roles, but both are equally important.

3. The most obvious. AI is changing the game.

With the rapid evolution of AI and, more specifically, AI agents, you can now design, build, and deploy your own tools to meet your firm’s specific objectives, often with seamless integration into your existing practice management software. Tools like Cursor, Bolt, Replit, Loveable, Make, and many others mean you don’t need to be tied to an off-the-shelf CRM. You can build what you need, nothing more, nothing less. And, the legal industry is going to explode in the next 18 months with single purpose software, built on the fly that does one or 2 things, exceptionally well, negating the need to muddy the waters with things you don’t need.

Now, of course, there are exceptions.

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But if you’re like most of the firms we work with, you’ll likely waste time and money on a feature-heavy CRM that you’ll barely use. You’re far better off identifying what you truly need, and building your own solution. 2 years ago, I would have said something different.

But, at Practice Proof we’re now receiving requests from firms who want to lean in to the design and development of AI agents tasked with specific functions. And to this extent, we’re soon launching an agency, LawAI focused solely on this vertical.

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