Growth in Cardiff comes down to three things most firms get wrong: being recommended by AI as well as ranked on Google, never missing an after-hours enquiry, and knowing which spend actually produced matters. That is the engine we build for law firms. Law firms only, for over 20 years.
Search isn’t disappearing, but it’s sharing the stage. In Cardiff, the clients you want are already asking AI tools for a recommendation before they ever type into Google. Getting cited there is winnable, and most of your competitors haven’t started.
SEO still matters, but we also structure your firm to be cited by AI assistants when someone in Cardiff asks for a solicitor like you. Most agencies aren’t even measuring this yet.
An AI assistant trained on your firm answers, qualifies and books every enquiry, after hours, during court, at capacity, so the faster firm that signs the Cardiff client is yours.
Every lead tracked from first touch to file open. You see the true cost per matter for every channel, the number your current reports can’t give you.
Take one service or the lot, same senior team, same flat fee, everything measured to matters produced.
Fast, modern, AI-ready, built to convert Cardiff searchers into enquiries.
Learn more →Google AdsLegal keywords are among the most expensive there are. In Cardiff, we make them pay.
Learn more →SEO & AI searchRank locally and show up when people in Cardiff ask AI assistants to recommend a solicitor.
Learn more →ContentWritten to demonstrate judgment, and to earn citations from search and AI alike.
Learn more →AI intakeAI answering, qualifying and booking 24/7, so no Cardiff matter dies on an unanswered phone.
Learn more →ReputationMore 5-star reviews, managed for you, what Cardiff clients check before they call.
Learn more →“Prompt & support is exceptional. Practice Proof totally refreshed our website and CRM system, and the clean, professional look was exactly what I wanted.”
We’ve worked with law firms and nothing else for over 20 years. The model, and the two decades of law-firm data now training our AI, travels: what makes a firm in Cardiff get found, earn trust and convert a matter is remarkably consistent across common-law markets. A generalist agency bolting AI onto a generic playbook can’t replicate two decades of evidence it never collected.
We design, build, run, and report your entire growth engine, strategy, AI systems, demand generation, intake, reporting, managed by a senior team who know your firm, and reported in matters and revenue, not clicks. You practise law. We carry the execution.
We design and build the systems, then hand them over, fully documented, with hands-on training and ongoing support. You own the infrastructure. Delivered through Practice Proof AI →
Everything we do for Cardiff, Wales firms is built to comply with the SRA Standards & Regulations and legal advertising rules.
The first step is a free Free Growth Audit, we show you exactly where Cardiff clients are slipping away, and whether we’re the right firm to help. No commitment.
Take the free audit →