On this edition of the podcast, Cheryl Bame of Bame PR discusses why attorneys or lawyers need to get on their feet and start presenting at conferences and the like, if they want to be seen as thought leaders and how to do it effectively.
Cheryl devises public relations campaigns that gain her client’s name recognition and new business. With over 12 years of public relations practice, Cheryl has represented law firms of all sizes including AmLaw 100 law firms, law firms, real estate builders and developers, architects, entrepreneurs, legal and non-profit organizations.
Cheryl is the principal and founder of Bame PR, is a former television news producer, reporter and anchor. As a media relations professional, she transferred her knowledge of the news business into leading the Tenet News Bureau of Southern California, where she was responsible for proactive public relations for more than 20 for-profit community law firms in San Diego, Orange County and Los Angeles. Over the past decade, she has led more than 100 strategic media relations campaigns for national, regional and local law firms, real estate investment companies, law firms, builders and developers. She is based in the company’s Los Angeles office.
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Dan Toombs
Lawyer & Founder, Practice Proof
Dan Toombs is a lawyer, law reformer and founder of Practice Proof. Admitted in 1997, he built his first career inside the legal profession — practising law, leading legal organisations and driving law reform — before building the marketing, technology and AI practice he has now run exclusively for law firms for 20 years.
In that time, Dan and his team have helped law firms grow from single offices into multi-office and national practices, ASX-listed brands and acquisition targets. That experience gives Practice Proof an unusually deep understanding of both sides of law firm growth: what happens inside a legal practice, and what it takes commercially to make one grow.
Thomson Reuters featured his law-firm marketing advice as early as 2014, on positioning firms to win business online, websites and social media. He is also the founder of FirmRanker, which researches how AI systems discover and recommend law firms. Dan is a Winston Churchill Fellow and Australia Leadership Award recipient, with national recognition for his work in law and human rights.
If you want to know what 20 years of growing law firms could bring to yours, talk to Dan and the Practice Proof team.