Billboards! Waste of time of not? It’s the perennial question because unlike other marketing channels finding the ROI can be problematic.
That said, it doesn’t need to be completely!
Billboards are primarily about brand awareness. In other words, letting potential clients know that you exist and of course, if they have that specific legal issue, potentially reach out.
One way to get at least some measurement is to run a unique phone number on your boards. In other words, a completely dedicated phone number that tracks call volume and other crucial analytics.
Will it give you the whole picture? No, because becoming brand-aware doesn’t necessarily mean that you will remember a phone number, but you may Google the firm name at a later point.
Need help getting a better sense of ROI on your boards, we have our own call tracking platform and can get you up and running within hours.
Need help with billboard design, we do plenty of them and regularly work with all the major companies including, Bishop, oOH etc. Complete the details below!
Dan Toombs
Lawyer & Founder, Practice Proof
Dan Toombs is a lawyer, law reformer and founder of Practice Proof. Admitted in 1997, he built his first career inside the legal profession — practising law, leading legal organisations and driving law reform — before building the marketing, technology and AI practice he has now run exclusively for law firms for 20 years.
In that time, Dan and his team have helped law firms grow from single offices into multi-office and national practices, ASX-listed brands and acquisition targets. That experience gives Practice Proof an unusually deep understanding of both sides of law firm growth: what happens inside a legal practice, and what it takes commercially to make one grow.
Thomson Reuters featured his law-firm marketing advice as early as 2014, on positioning firms to win business online, websites and social media. He is also the founder of FirmRanker, which researches how AI systems discover and recommend law firms. Dan is a Winston Churchill Fellow and Australia Leadership Award recipient, with national recognition for his work in law and human rights.
If you want to know what 20 years of growing law firms could bring to yours, talk to Dan and the Practice Proof team.