Yes, we see it all the time when we start raking around the place, when about to commence some design strategy work for a firm’s quintessential online footprint, “their website.”
The conversation usually goes like this.
Practice Proof: “Who hosts your current website?”
Law Firm Client: “Not sure”
Practice Proof: “Who has the registration details for your website domain (www.smithlawyers.com)?”
Law Firm Client: “Not sure”
Practice Proof: “Is your hosting provider jointly hosting your website and email accounts, or do you have your own email server?”
Law Firm Client” “Not sure”
These are such vital questions and sent some shivers up and down a few law firms who needed to respond quickly in response to the recent “Heartbleed” viral attack.
The homework today is to go and find out the answers to these questions and give the information to someone in the firm who in the future will be responsible for having these types of conversations. It will save you pain, big-time, when things don’t work online for your firm like they did.
Need Help?
Dan Toombs
Lawyer & Founder, Practice Proof
Dan Toombs is a lawyer, law reformer and founder of Practice Proof. Admitted in 1997, he built his first career inside the legal profession — practising law, leading legal organisations and driving law reform — before building the marketing, technology and AI practice he has now run exclusively for law firms for 20 years.
In that time, Dan and his team have helped law firms grow from single offices into multi-office and national practices, ASX-listed brands and acquisition targets. That experience gives Practice Proof an unusually deep understanding of both sides of law firm growth: what happens inside a legal practice, and what it takes commercially to make one grow.
Thomson Reuters featured his law-firm marketing advice as early as 2014, on positioning firms to win business online, websites and social media. He is also the founder of FirmRanker, which researches how AI systems discover and recommend law firms. Dan is a Winston Churchill Fellow and Australia Leadership Award recipient, with national recognition for his work in law and human rights.
If you want to know what 20 years of growing law firms could bring to yours, talk to Dan and the Practice Proof team.