One of the great mistakes law firms invariably make when it comes to re-design of their firm’s website is they get stuck on aesthetics and both the existing and new content is an afterthought. This is quite a pronounced issue as we have found when working with firms who have a litany of content published over many years. If you don’t start thinking “content”at the outset, the risk is that you just try and make the content fit, which is counter productive to great web design.
Developing a Content Strategy with Kristina Halvorson
Kristina Halvorson is the CEO and founder of Brain Traffic, a world-renowned content strategy consultancy. Brain Traffic delivers content strategy, large-scale audits, and digital content development to clients around the world.
This is a terrific chat with Kristina offering great advice to law firms on both developing a robust content strategy, but also framing a website redesign around it.
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Dan Toombs
Lawyer & Founder, Practice Proof
Dan Toombs is a lawyer, law reformer and founder of Practice Proof. Admitted in 1997, he built his first career inside the legal profession — practising law, leading legal organisations and driving law reform — before building the marketing, technology and AI practice he has now run exclusively for law firms for 20 years.
In that time, Dan and his team have helped law firms grow from single offices into multi-office and national practices, ASX-listed brands and acquisition targets. That experience gives Practice Proof an unusually deep understanding of both sides of law firm growth: what happens inside a legal practice, and what it takes commercially to make one grow.
Thomson Reuters featured his law-firm marketing advice as early as 2014, on positioning firms to win business online, websites and social media. He is also the founder of FirmRanker, which researches how AI systems discover and recommend law firms. Dan is a Winston Churchill Fellow and Australia Leadership Award recipient, with national recognition for his work in law and human rights.
If you want to know what 20 years of growing law firms could bring to yours, talk to Dan and the Practice Proof team.