There’s a big difference and you may be surprised as to which works better.
Do you approach blogging as covering all relevant news in your niche or covering your niche socially?
In a talk before the Canadian Journalism Foundation, Mashable editor-in-chief, Jim Roberts (@nycjim), explained that Mashable approaches the news as a social activity.
GigaOm’s Mathew Ingram (@mathewi), reporting on the talk caught Roberts’ key point.
Sharing is the main guiding principle of Mashable’s approach to news. …[W]ith any story, a reporter or editor should be asking themselves whether it is something they would share with their friends or family. The Mashable editor said that when he is looking through Twitter or Facebook or the news-wire, if something catches his eye and is worth sharing then it should be on the site.
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Mashable is working both sides of the social equation. On the one side its reporters and editors monitor social media to see what is being widely discussed. On the other side Mashable reports those items which it believes will be widely shared by its audience. After all, Mashable’s audience is its distribution system.
Written By: Kevin O’Keefe
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Dan Toombs
Lawyer & Founder, Practice Proof
Dan Toombs is a lawyer, law reformer and founder of Practice Proof. Admitted in 1997, he built his first career inside the legal profession — practising law, leading legal organisations and driving law reform — before building the marketing, technology and AI practice he has now run exclusively for law firms for 20 years.
In that time, Dan and his team have helped law firms grow from single offices into multi-office and national practices, ASX-listed brands and acquisition targets. That experience gives Practice Proof an unusually deep understanding of both sides of law firm growth: what happens inside a legal practice, and what it takes commercially to make one grow.
Thomson Reuters featured his law-firm marketing advice as early as 2014, on positioning firms to win business online, websites and social media. He is also the founder of FirmRanker, which researches how AI systems discover and recommend law firms. Dan is a Winston Churchill Fellow and Australia Leadership Award recipient, with national recognition for his work in law and human rights.
If you want to know what 20 years of growing law firms could bring to yours, talk to Dan and the Practice Proof team.