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Legal Industry Disruption: An Interview with Mark Cohen

Dan Toombs is a lawyer and founder of Practice Proof who has spent 20 years working around how law firms grow, build authority and get discovered. His insights are grounded in legal practice, leadership and real-world commercial experience. Connect with Dan on LinkedIn →

In this video Stevie Ghiassi from Legaler interviews Mark A Cohen on the changes within the legal industry deriving from technology and new business models.

In particular, Stevie and Mark discuss:

  • Stories from his experiences as a lawyer in the Supreme Court
  • Post-GFC regulation and stagnation in the legal industry
  • New forms of legal delivery, from LPOs to chatbots
  • The separation of ‘legal practice’ and the delivery of legal service
  • The new job market for lawyers and the shift away from the dominance of law firms
  • His book ‘Essays on Legal Delivery’ and tips and techniques for writing

More great interviews on the Legaler blog here.

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Dan Toombs, Lawyer and Founder of Practice Proof
Written by

Dan Toombs

Lawyer & Founder, Practice Proof

Dan Toombs is a lawyer, law reformer and founder of Practice Proof. Admitted in 1997, he built his first career inside the legal profession — practising law, leading legal organisations and driving law reform — before building the marketing, technology and AI practice he has now run exclusively for law firms for 20 years.

In that time, Dan and his team have helped law firms grow from single offices into multi-office and national practices, ASX-listed brands and acquisition targets. That experience gives Practice Proof an unusually deep understanding of both sides of law firm growth: what happens inside a legal practice, and what it takes commercially to make one grow.

Thomson Reuters featured his law-firm marketing advice as early as 2014, on positioning firms to win business online, websites and social media. He is also the founder of FirmRanker, which researches how AI systems discover and recommend law firms. Dan is a Winston Churchill Fellow and Australia Leadership Award recipient, with national recognition for his work in law and human rights.

If you want to know what 20 years of growing law firms could bring to yours, talk to Dan and the Practice Proof team.

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