In this special edition of the Future-Proof Your Law Firm Podcast.
We track back into the archives of the “Law Firm Marketing Podcast” to revisit a conversation with Rob Kahn, the Chief Marketing Officer at Fenwick & West LLP.
As part of the firm’s administrative leadership, Rob is responsible for developing and implementing marketing, communications, research and business development services that increase awareness of the firm and allow Fenwick attorneys to build strong practices. With particular strength in marketing technology and process improvement, during his tenure at Fenwick & West, Rob has lead initiatives that have significantly improved functions including experience management, pitch automation and customization, market research, lead generation, online marketing, enterprise relationship management and public relations.
Prior to joining Fenwick & West in 2003, Rob lead business development for a marketing agency and started his career as a commercial litigator. He is a regular author and speaker on legal marketing topics that focus on marketing technology and business development best practices.
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Dan Toombs
Lawyer & Founder, Practice Proof
Dan Toombs is a lawyer, law reformer and founder of Practice Proof. Admitted in 1997, he built his first career inside the legal profession — practising law, leading legal organisations and driving law reform — before building the marketing, technology and AI practice he has now run exclusively for law firms for 20 years.
In that time, Dan and his team have helped law firms grow from single offices into multi-office and national practices, ASX-listed brands and acquisition targets. That experience gives Practice Proof an unusually deep understanding of both sides of law firm growth: what happens inside a legal practice, and what it takes commercially to make one grow.
Thomson Reuters featured his law-firm marketing advice as early as 2014, on positioning firms to win business online, websites and social media. He is also the founder of FirmRanker, which researches how AI systems discover and recommend law firms. Dan is a Winston Churchill Fellow and Australia Leadership Award recipient, with national recognition for his work in law and human rights.
If you want to know what 20 years of growing law firms could bring to yours, talk to Dan and the Practice Proof team.