Growth in Napier comes down to three things most firms get wrong: being recommended by AI as well as ranked on Google, never missing an after-hours enquiry, and knowing which spend actually produced matters. That is the engine we build for law firms. Law firms only, for over 20 years.
Prospective clients increasingly ask ChatGPT, Claude and Google’s AI Overviews to recommend a lawyer, and those assistants answer with a shortlist, not ten blue links. Most Napier firms aren’t on it yet. The window to get there first, in your practice area, is open right now.
SEO still matters, but we also structure your firm to be cited by AI assistants when someone in Napier asks for a lawyer like you. Most agencies aren’t even measuring this yet.
An AI assistant trained on your firm answers, qualifies and books every enquiry, after hours, during court, at capacity, so the faster firm that signs the Napier client is yours.
Every lead tracked from first touch to file open. You see the true cost per matter for every channel, the number your current reports can’t give you.
Take one service or the lot, same senior team, same flat fee, everything measured to matters produced.
Fast, modern, AI-ready, built to convert Napier searchers into enquiries.
Learn more →Google AdsLegal keywords are among the most expensive there are. In Napier, we make them pay.
Learn more →SEO & AI searchRank locally and show up when people in Napier ask AI assistants to recommend a lawyer.
Learn more →ContentWritten to demonstrate judgment, and to earn citations from search and AI alike.
Learn more →AI intakeAI answering, qualifying and booking 24/7, so no Napier matter dies on an unanswered phone.
Learn more →ReputationMore 5-star reviews, managed for you, what Napier clients check before they call.
Learn more →“Prompt & support is exceptional. Practice Proof totally refreshed our website and CRM system, and the clean, professional look was exactly what I wanted.”
We’ve worked with law firms and nothing else for over 20 years. The model, and the two decades of law-firm data now training our AI, travels: what makes a firm in Napier get found, earn trust and convert a matter is remarkably consistent across common-law markets. A generalist agency bolting AI onto a generic playbook can’t replicate two decades of evidence it never collected.
We design, build, run, and report your entire growth engine, strategy, AI systems, demand generation, intake, reporting, managed by a senior team who know your firm, and reported in matters and revenue, not clicks. You practise law. We carry the execution.
We design and build the systems, then hand them over, fully documented, with hands-on training and ongoing support. You own the infrastructure. Delivered through Practice Proof AI →
Everything we do for Napier, Hawke’s Bay firms is built to comply with the NZ Lawyers and Conveyancers Act rules of conduct and client care.
Take the free Free Growth Audit. We map where your firm stands against the Napier market, search, AI visibility, intake, measurement, and tell you honestly what to fix first.
Take the free audit →