😳 Have a look at these 2 ads from Slaters!
🚀 Fascinating case study in distinctive brand assets from Slater and Gordon Lawyers.
For weeks, they’ve been running static ads featuring confronting post-accident facial images, a bold move in the notoriously vanilla world of compensation law marketing.
But here’s where it gets interesting…
Those static images? Actually stills from a brilliant 30-second narrative campaign that’s now been released. The agency Akkomplice has executed a masterful two-phase approach.
💡 Why does this matter?
In a category where every firm leans on “experience,” “understanding,” and “fighting for you,” Slater & Gordon have leaned in on narrative marketing ( aka StoryBrand of which I’m a Certified Coach)
This is textbook, Professor Byron Sharp: build mental availability with assets that make your brand easier to notice, remember, and buy.
Twelve months since production, but good strategic thinking has a long shelf life. If I was them, I’d keep running these 2 until the cows come home! 👏
Dan Toombs
Lawyer & Founder, Practice Proof
Dan Toombs is a lawyer, law reformer and founder of Practice Proof. Admitted in 1997, he built his first career inside the legal profession — practising law, leading legal organisations and driving law reform — before building the marketing, technology and AI practice he has now run exclusively for law firms for 20 years.
In that time, Dan and his team have helped law firms grow from single offices into multi-office and national practices, ASX-listed brands and acquisition targets. That experience gives Practice Proof an unusually deep understanding of both sides of law firm growth: what happens inside a legal practice, and what it takes commercially to make one grow.
Thomson Reuters featured his law-firm marketing advice as early as 2014, on positioning firms to win business online, websites and social media. He is also the founder of FirmRanker, which researches how AI systems discover and recommend law firms. Dan is a Winston Churchill Fellow and Australia Leadership Award recipient, with national recognition for his work in law and human rights.
If you want to know what 20 years of growing law firms could bring to yours, talk to Dan and the Practice Proof team.