Wills and estates work arrives in two very different moods. The planning client books in calmly and researches ahead. The probate client, a widow, an executor, a family in a contested estate, searches in crisis, fast, from a phone.
Brisbane’s high property values make both streams lucrative, and its succession law is state-specific: the Succession Act 2006 (QLD) and the Supreme Court’s probate registry govern the work. The firm that wins is the one families remembered from the calm search and found first in the crisis. We build both.
Planning work is won months ahead; probate is won in hours.
Wills, powers of attorney and estate planning clients research calmly and choose deliberately, often in their 50s and 60s, holding significant Brisbane property. They compare, they read, they trust firms that look established and explain clearly. Content that wins this research stage, plain-language guides to QLD wills, family provision and estate planning, fills your calendar with high-value planning work months in advance.
The other stream, probate, family provision claims and contested estates, searches in crisis and decides on trust and speed. High-value Brisbane estates make these matters worth fighting for, and the first firm a grieving executor finds and trusts often keeps the matter. Speed of response, visible reviews and a calm, credible presence decide it.
Succession law is state-specific, the Succession Act 2006, QLD’s family provision regime and the Supreme Court’s probate process. Content that demonstrates genuine QLD-specific knowledge is both the SEO differentiator and the trust signal. Generic national advice reads as exactly what it is.
Rank for the wills, estate planning and family provision searches Brisbane clients make calmly, months before they act.
Learn more →Own the probate and contested-estate searches and get cited when AI recommends a firm.
Learn more →Capture the executor searching now, with landing pages built for speed and reassurance.
Learn more →QLD-specific plain-language guides that win both the calm and the crisis searches.
Learn more →Your Google Business Profile and reviews across the Brisbane metro.
Learn more →The reassurance a grieving family looks for first.
Learn more →We’ve worked with law firms and nothing else for over 20 years, including firms right across Brisbane and Queensland. Everything we’ve tracked — every campaign, channel and intake — has built the data behind how we market today.
By lawyers, for lawyers. Founder Dan Toombs is a lawyer who has worked in and around law firms of every size for two decades — a practising lawyer, executive leader, published author with Thomson Reuters and a Winston Churchill Fellow. We understand your obligations and your clients, because we’ve lived inside your world.
We choose depth over scale. We keep our client list deliberately small and work closely with each firm for years, some for over a decade. Everything is measured to matters, not clicks.
“Excellent service, systematic and consistent.”
Their children, the next generation and the executors, absolutely do. And today’s 55-year-olds research online like everyone else. The planning stream is one of the most content-rewarding areas in legal marketing.
On trust and speed at the moment of crisis, plus demonstrable QLD-specific expertise. Firms that look established, explain family provision clearly and answer fast win the matters worth fighting for.
Even referred clients Google the firm first, and a thin profile quietly sends them to a busier-looking competitor. Digital protects your referrals and adds the families who never had one.
Get a free growth audit and we’ll show you exactly where the calm planner and the grieving executor are both choosing other firms, and the three things that would make yours the one they choose. No obligation.
Get your free audit →