How We Helped Hannay Lawyers Go National

The Challenge

Hannay Lawyers had a marketing problem most managing partners will recognise uncomfortably well: they were spending money and had no idea if any of it worked.

They'd done the responsible thing, hired an agency. Then another. Several, in fact. Some sold themselves as legal marketing specialists; most simply weren't. None understood how a criminal defence firm actually wins clients: the urgency of the enquiry, the trust threshold, the way someone facing a charge chooses who to call. Under a generalist agency, the firm's marketing didn't just stall, it went backwards.

The real cost wasn't only the wasted spend. It was the blindness. When Practice Proof ran the numbers, the picture was stark: Hannay Lawyers was quietly bleeding budget and losing ground to competitors who were easier to find, easier to trust, and simply more visible.

The Strategy

Practice Proof didn't sell more of the same. They rebuilt the firm's marketing from the foundation up, as legal marketing specialists who understand how criminal defence clients actually behave.

• Website design engineered to convert urgent, high-intent visitors into enquiries, not just to look good.
• Search visibility that positioned Hannay Lawyers at the top of results for the terms prospective clients actually search when they need a criminal lawyer.
• Google & Meta ad campaigns built around intent and accountability, every dollar tracked to a result through proper conversion tracking, ending the guesswork that plagued the firm for years.
• Content writing that established authority and answered the real questions clients ask before they call.
• Brand design & management that elevated Hannay Lawyers from "another local firm" into a recognisable name, culminating in national sponsorships, including undefeated boxing world champion Tim Tszyu and the NRL's Gold Coast Titans.

The through-line: measurable, accountable marketing built by people who speak the language of law.

The Results

For the first time, Hannay Lawyers could see exactly what their marketing was doing, and what it was doing was winning.

• Top search engine positioning for high-value criminal law terms in their key markets, moving the firm from hard-to-find to first-choice.
• Ad campaigns transformed from an unmeasurable expense into a tracked, accountable channel, every dollar tied to a result.
• National brand recognition through sponsorships with Tim Tszyu and the Gold Coast Titans, visibility most defence firms never achieve.
• Marketing that finally paid for itself, replacing years of unquantifiable spend with clarity and measurable return.