A website that couldn't show the range of the business, and an enquiry process that lost leads in an inbox. Two months later, both were fixed and fully client-managed.
Lawganised sells operational credibility. Ben Deverson and his team walk into law firms and tell Principals, candidly, where the business is leaking time, money and energy, across people, compliance, IT, cash flow and strategy. Twelve distinct service lines. Memberships with QLS, ALPMA and AICD. A 5.0 rating on Google.
None of that was visible on their website.
The old site sat on GoDaddy's builder. It was antiquated, and it presented a fraction of what the business actually did. For a consultancy whose entire proposition is we will make your business run properly, that gap isn't cosmetic. It's a credibility problem, and it costs you in the room before you ever get to the room.
Behind it, enquiries came in by email. Only email. No pipeline, no source tracking, no record of how quickly anyone responded, no way to see what was working. Every follow-up depended on someone remembering. Lawganised was running the exact blind spot it gets paid to eliminate for its clients.
Ben's brief was direct: the site had to convey the USP, and it had to represent the business professionally.
Rebuild the site around the full service architecture, not a template. GoDaddy's builder couldn't structure twelve service lines, a team, a blog, a video library and a reviews wall without collapsing into a menu nobody reads. We built a proper content model first, so each service can be found, understood and booked independently, and so the "Twelve ways to run a better firm" proposition lands as a demonstration of range rather than a wall of text.
Design to the standard of the advice. The visual system had to make an operator's first impression match what Lawganised charges for. Clean, dark, confident, unfussy, the same discipline behind our brand and website design work. The kind of site a Principal shows their partners without prefacing it.
Put the founder at the centre. Lawganised bought a relationship business. Ben's video content, the founder spotlight and the Google reviews carry more weight than any claim we could write, so the build was designed to give them prominence and to make publishing new ones trivial. Lawganised produced the copy and video; our job was to make sure it was framed properly and could go live without a support ticket.
Replace the inbox with LawStripe. We implemented our CRM as the enquiry engine behind the site: capture from every form, defined pipeline stages for prospective firms, automated acknowledgement and follow-up, source tracking, reporting, and integration with booking, calendar, email and the monthly e-News subscribe. Nothing arrives and disappears. Ben can now see where enquiries come from, where they sit, and how fast his team responded.
Hand over the keys. We deployed our CMS so Lawganised manages the site completely, services, team, blog, videos, reviews, homepage, with no developer in the loop. For a firm that advises others on removing operational bottlenecks, being dependent on an agency for a text change was never going to be acceptable.
Law firm Principals are, professionally, skeptics. They discount marketing claims for a living. What they don't discount is who a respected operator chooses to work with.
Lawganised is in the business of telling law firms which suppliers, systems and processes are worth their money. When it came to its own website, CRM and content platform, it chose Practice Proof, and then put its name to the result.
“Practice Proof totally refreshed our website and CRM system and the clean, professional look was exactly what I wanted. They were prompt and have set us up with a really simple back-end for updates and amendments. Their support was exceptional.”
Ben DeversonFounder & Director, Lawganised · ★★★★★The same approach: a site that represents the practice at its actual standard, LawStripe capturing and tracking every enquiry instead of losing them in an inbox, and a CMS your team runs without us.
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